The human skin is the largest organ of the human body, so it’s only natural that the skincare industry is becoming increasingly important (and lucrative) in and outside of Australia. In the land down under, the market for skincare products amounts to $1,884 million and is expected to grow at a CAGR rate of 6.02% until 2028.
Looking at the numbers, there’s no doubt that there are plenty of revenue opportunities for your Aussie skincare brand out there! But the question is: should you promote it yourself, or rely on the services of a third-party digital marketing agency?
Hiring a digital marketing agency for your skincare business can be a strategic move, but it’s important to carefully consider the pros and cons before making a decision. In this blog post, you will find 7 reasons to get a digital marketing agency for your brand… And 4 reasons not to.
7 Reasons to Get a Digital Marketing Agency for Your Skincare Business
We could make a huge list of all the reasons to get a digital marketing agency. For simplicity’s sake, we have only selected the 7 best:
1. Expertise
Digital marketing agencies typically have a team of experts with specialised knowledge in various aspects of digital marketing, including SEO, social media, content marketing, and paid advertising.
2. Time Savings
Outsourcing your marketing efforts frees up your time to focus on other core aspects of your business, such as product development and customer service.
3. Access to Tools and Resources
Agencies often have access to advanced marketing tools and software that can be costly for an individual or small business to purchase.
4. Scalability
Agencies can adjust strategies and efforts to accommodate the growth of your business, ensuring that your marketing efforts remain effective.
5. Fresh Perspective
Agencies can provide an external, unbiased perspective on your marketing strategy and offer new ideas to improve your campaigns.
6. Cost-Effectiveness
In some cases, hiring an agency can be more cost-effective than hiring an in-house marketing team, as you avoid the expenses of salaries, benefits, and training. For reference, the average annual salary of an Australian marketer ranges from $80,000 to $100,000.
7. Predictable Results
If you’re building an in-house marketing team for the first time, there’s no guaranteed way of knowing if (or at least how quickly) it will get results. Professional digital marketing agencies, on the other hand, have a record of proven results that can be used to establish predictable (and obtainable) promotion goals.
Megaphone, for example, has a demonstrated history of success in helping Australian businesses to thrive:
- Megaphone made Pay.com.au’s leads go up by 1000%.
- Megaphone assisted GUESTPIX in tripling its monthly revenue results.
- Megaphone helped ABC to VCE to get a 120% boost in leads.
- Megaphone got Bescher a 156% increase in sales.
(For other digital marketing success stories, please check our case study archive).
4 Reasons Not to Get a Digital Marketing Agency for Your Skincare Business
Below, you will find the 4 main reasons why it can be tricky to hire a digital marketing agency. Please keep in mind that the following issues are not common to all digital marketing agencies, and may not even arise in some cases.
1. Cost
Hiring an agency can be expensive, especially for small businesses. Costs can vary widely depending on the agency’s reputation and the scope of services you require.
2. Loss of Control
When you outsource, you may have less control over your marketing campaigns. You’ll need to trust the agency’s expertise and judgement.
3. Communication Challenges
Working with an external agency can lead to communication challenges, as they may not fully understand your brand and its values, which can result in misalignment.
4. Conflicts of Interest
Agencies may have other clients in the same industry, potentially leading to a conflict of interest if they’re promoting multiple skincare brands simultaneously.
The Verdict
Considering the main pros and cons of hiring a digital marketing agency for your skincare brand is the best way of making an informed decision. The pros seem to have the upper hand, but going solo or getting help is up to you and only you. Making the right decision, of course, also depends greatly on the specifics of your brand.
Before making a decision, it’s essential to assess your budget, business goals, and technicalities of your skincare business. You might also consider a hybrid approach, where you handle some aspects of digital marketing in-house and outsource specialised tasks to an agency. Ultimately, the decision should align with your business’s unique circumstances and objectives. Oh, and in case you go solo, please don’t forget to check our 10 best marketing strategies for skincare brands!
NEXT ARTICLE: How to Advertise on Instagram (Guide with Examples).
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