Find your perfect customers with Instagram ads

How much it costs to advertise on Instagram depends on the bidding model you choose. The 3 available models are Cost-Per-Click (CPC), Cost-Per-Impression (CPM), or Cost-Per-Engagement.

On average, expect to pay $0.20-$2 per click, $6.70 per one thousand impressions, and between $0.01-$0.05 per engagement. That being said, pricing can vary wildly depending on industry, the people you’re targeting, and your offer.

Yes, Instagram ads are worth it. They offer a strong Return on Ad Spend (ROAS) when done right. They’re especially effective if you’re targeting millennials and Gen Z’ers. In these generations, nearly 60% of consumers do some shopping on Instagram.

Follow these 7 simple steps to create Instagram ads using Meta Ads Manager:

1. Head to Ads Manager.
2. Click on Create.
3. Select an objective.
4. Click on Continue.
5. If you only want to show your ad on Instagram, click on Manual placements and choose Instagram. But if you want it to run across all of Meta click on Advantage+ placements.
6. Provide the required information about your ad.
7. Click “Continue”

Image ads and Carousel ads are easy to set up and run. That being said, no single ad format is best on the platform. What counts is capturing users’ attention, getting them to click on your ads, then persuading them to buy your product.

We recommend spending no less than $2,000-$3,000 on Instagram ads. The reason is that you need a solid budget to find targeting, bidding, and creatives that work for you. If you’re working with less than $50 per day, this is hard to do meaningfully .

No, Instagram ads are paid ads that you can’t create or run for free. That being said, Cost per Click (CPC) ads only cost you money when people click on them. They are technically free until people start clicking them.

The 8 types of Instagram ads are:

Image ads
Carousel ads
Video ads
Stories ads
Collection ads
Shopping ads
Reels ads
Explore ads.

Yes. When done right, Instagram ads work well. The platform is especially effective for niches that lend themselves to visual marketing. These include travel, health & fitness, lifestyle, beauty, fashion, parenting, and business.

It helps that Instagram is the fourth-largest social media platform, with more than 13 million Australian users. So long as you figure Instagram ads out, you get virtually unlimited opportunities to win new sales and grow your bottom line.

Instagram is designed for fast-paced scrolling. As a result, it has a relatively low Click-Through Rate. Facebook ads easily convert as many as 3% of viewers into clicks; Instagram’s figure is under 1%.

Instagram can also add friction to your customers’ buying process. Users are meant to stay on the platform and view content. Having to visit a third-party app or website won’t always feel natural, and you have to design your landing pages with this in mind.

Last but not least, Instagram’s audience is very young; 70% of users are 35 and under (Statista). If you’re targeting older consumers, e.g. for products like retirement planning, Instagram could be a bad choice. Meta’s other ad platform – Facebook Ads – may be a better fit.

It depends on what you’re looking to achieve. Instagram is an excellent platform to put your offer in front of younger people using visuals. Facebook is a better option if you’re looking to target people of all ages and demographics. Facebook ads also have higher Click-Through Rates, on average, compared to Instagram Ads.

Instagram boosts turn your content into ads that get shown to other people. Their main goal is to increase engagement with your content and get you more followers. They’re not meant to take people to offers off-platform.

Instagram ads lets you specify a number of goals: website visits, profile visits, messages, etc. Some of these are on-platform; most are off-platform.

If you want to sell your product, you need Instagram ads. If you want to make your content more visible, Instagram Boost works fine.