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Reach 13 million Australians with Instagram Ads

80% of Australians aged 18-65 are on Instagram — no matter who your customers are, they’re on the platform. And they’re buying products that appear as they scroll.

Instagram Ads let you take advantage of this, hitting your audience when they’re in buy-now mode. If your targeting, bidding and creatives are intelligent, you’ll instantly find new customers for your business.

So what? It means you have an immensely profitable marketing strategy. Instagram is one of the key channels we’ve used to grow 60+ brands to over $2 million in annual revenue. All you need is a good offer – and Instagram ads can help grow your business too.

One major reason is Instagram’s massive reach. Another is its targeting tech. Unlike Google, Instagram uses interest-based targeting. You choose audiences based on interests, behaviour, past actions, and more; not based on what they’re looking for at that specific moment in time (search intent).

This lets you find people who are in the early stages of their buying journey and show them your offer. Once they engage with you, Instagram’s retargeting feature lets you nurture new connections until they’re ready to buy from you.

Ready to see just how powerful Instagram ads are?


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Why work with Megaphone marketing?

Megaphone has been using Instagram ads to grow clients’ businesses for over 10 years. We drive over $100 million in client revenue with paid ads — and as an official Meta partner, we get training, updates and support directly from Instagram HQ.

No other agency has this level of experience and knowledge. This is why we’re the #1-rated digital marketing agency in Australia… And Australia’s top choice for Instagram ads.

Working with us means you get four dedicated experts working on your account, at minimum: Creative Expert, Data Expert, Marketing Strategist and Innovation Expert.

This means being on the cutting-edge of SMM and Instagram marketing. And it means working with a team of ad specialists who always keep you in the loop with regular reports and check-ins – because you deserve 100% transparency.

Your campaigns are checked daily, making sure you’re getting the absolute best return on investment to maximise your bottom line.


Real clients, real reviews

Get a Free Social Media Strategy Session (worth $1,200)

Ready to take over Instagram? Tell us all about your goals and we’ll craft a custom SMM strategy for your business, free of charge.

Talk to an Instagram Expert
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Our clients on their amazing results

Making the switch to a marketing agency is a big decision! So why is working with Megaphone the best decision for your business? Hear from some of our amazing clients on their experience with Megaphone and the results we’ve been able to achieve!

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Get a Free Social Media Strategy Session (worth $1,200)

Ready to take over Instagram? Tell us all about your goals and we’ll craft a custom SMM strategy for your business, free of charge.

Talk to an Instagram Expert
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How much does it cost to run ads on Instagram?

How much it costs to advertise on Instagram depends on the bidding model you choose. The 3 available models are Cost-Per-Click (CPC), Cost-Per-Impression (CPM), or Cost-Per-Engagement.

On average, expect to pay $0.20-$2 per click, $6.70 per one thousand impressions, and between $0.01-$0.05 per engagement. That being said, pricing can vary wildly depending on industry, the people you’re targeting, and your offer.

Are Instagram ads worth it?

Yes, Instagram ads are worth it. They offer a strong Return on Ad Spend (ROAS) when done right. They’re especially effective if you’re targeting millennials and Gen Z’ers. In these generations, nearly 60% of consumers do some shopping on Instagram.

How can I run ads on Instagram?

Follow these 7 simple steps to create Instagram ads using Meta Ads Manager:

1. Head to Ads Manager.
2. Click on Create.
3. Select an objective.
4. Click on Continue.
5. If you only want to show your ad on Instagram, click on Manual placements and choose Instagram. But if you want it to run across all of Meta click on Advantage+ placements.
6. Provide the required information about your ad.
7. Click “Continue”

What ads are best for Instagram?

Image ads and Carousel ads are easy to set up and run. That being said, no single ad format is best on the platform. What counts is capturing users’ attention, getting them to click on your ads, then persuading them to buy your product.

How much are Instagram ads monthly?

We recommend spending no less than $2,000-$3,000 on Instagram ads. The reason is that you need a solid budget to find targeting, bidding, and creatives that work for you. If you’re working with less than $50 per day, this is hard to do meaningfully .

Are Instagram ads free?

No, Instagram ads are paid ads that you can’t create or run for free. That being said, Cost per Click (CPC) ads only cost you money when people click on them. They are technically free until people start clicking them.

What are the 8 different Instagram ad types?

The 8 types of Instagram ads are:

Image ads
Carousel ads
Video ads
Stories ads
Collection ads
Shopping ads
Reels ads
Explore ads.

Do Instagram ads still work?

Yes. When done right, Instagram ads work well. The platform is especially effective for niches that lend themselves to visual marketing. These include travel, health & fitness, lifestyle, beauty, fashion, parenting, and business.

It helps that Instagram is the fourth-largest social media platform, with more than 13 million Australian users. So long as you figure Instagram ads out, you get virtually unlimited opportunities to win new sales and grow your bottom line.

What are the disadvantages of Instagram ads?

Instagram is designed for fast-paced scrolling. As a result, it has a relatively low Click-Through Rate. Facebook ads easily convert as many as 3% of viewers into clicks; Instagram’s figure is under 1%.

Instagram can also add friction to your customers’ buying process. Users are meant to stay on the platform and view content. Having to visit a third-party app or website won’t always feel natural, and you have to design your landing pages with this in mind.

Last but not least, Instagram’s audience is very young; 70% of users are 35 and under (Statista). If you’re targeting older consumers, e.g. for products like retirement planning, Instagram could be a bad choice. Meta’s other ad platform – Facebook Ads – may be a better fit.

Are Facebook Ads better than Instagram ads?

It depends on what you’re looking to achieve. Instagram is an excellent platform to put your offer in front of younger people using visuals. Facebook is a better option if you’re looking to target people of all ages and demographics. Facebook ads also have higher Click-Through Rates, on average, compared to Instagram Ads.

What is the difference between Instagram Boost and Ad?

Instagram boosts turn your content into ads that get shown to other people. Their main goal is to increase engagement with your content and get you more followers. They’re not meant to take people to offers off-platform.

Instagram ads lets you specify a number of goals: website visits, profile visits, messages, etc. Some of these are on-platform; most are off-platform.

If you want to sell your product, you need Instagram ads. If you want to make your content more visible, Instagram Boost works fine.

Ready to dramatically scale your business? Longlasting growth is just around the corner.

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