Service businesses: a fast, effective way to understand your bottom line

Service Profit Calculator

What’s most important to your business at the end of the day? Profit. So don’t get held up on individual metrics.

Instead, take a step back and analyse your marketing efforts holistically. This way, you can understand what needs to change to influence what matters most: your bottom line.

Our profit analysis calculator dives deep into your ad spend, conversion rates, and revenue to reveal the true impact of your ads.

If you have any questions about the calculator or your overall advertising strategy, don’t hesitate to get in touch.

Average CTR

CTR

The percentage of people that click on your ads

Lead conversion rate

Lead CR

The percentage of people who clicked your ads that become leads

Sale conversion rate

Sale CR

The percentage of leads that become sales

Average sale value (AOV)

Average Deal Value

The average order value of each purchase

CPM

CPM

Cost per 1,000 impressions

Ad Spend

Ad Spend

Monthly advertising spend

Agency servicing fee

Servicing Fee

If working with an agency, this is your monthly fee

Based on these figures, here is your service business’s projected monthly profit *

Reach

Link Clicks

Cost per link click

Total leads

Cost per lead

Conversions

Cost per conversion

Total Conversion Value

ROAS

Your Profit

* The insights derived from Megaphone's Profit Analysis Calculator serve as a valuable guide for your reference. Please note that the calculations generated by this tool do not guarantee specific outcomes, and they do not legally impact any contractual agreements between you (the Client) and Megaphone Marketing. The figures and formulas employed within Megaphone's Profit Analysis Calculator may be subject to change without prior notice. Megaphone Marketing assumes no liability for any losses resulting from reliance on the calculator’s calculations or conclusions.

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