In today’s digital world, businesses must use every available tool to stay ahead. One of the most effective ways to do this is by teaming up with a digital marketing agency.
The scope of work for a digital marketing agency covers many tasks, all tailored to fit your business needs. This can be anything from creating a digital marketing strategy to handling specific tactics like SEO or running social media campaigns. When you understand what are digital marketing services, you get the full picture of how these agencies can boost your business.
So, what is a digital marketing agency, and how can it help your business? Let’s explore and answer all your burning questions!
What is a Digital Marketing Agency?
A digital marketing agency is like having your very own marketing team, but with a twist—they focus on the online world. Depending on your business needs, they perform various functions to boost your online presence. This could be anything from managing your social media accounts to optimising your website, writing blog posts, or improving your search engine rankings.
These agencies are made up of experts in different areas of digital marketing, such as:
- And much more.
What Does a Digital Marketing Agency Do?
It can be overwhelming trying to choose a digital marketing agency. The services of digital marketing include SEO, content creation, social media management, email marketing, PPC advertising, and more. Here’s a quick look at some common types of digital marketing agencies and their digital agency capabilities:
Types of Digital Marketing Agencies
Traditional Digital Marketing Agency
These agencies focus on reaching customers online through websites, blogs, social media, and email. They don’t usually offer traditional marketing services.
Full-Service Digital Marketing Agency
These are larger agencies that offer a broad range of services. They can handle everything from lead generation to website redesigns and support your existing marketing team.
Inbound Marketing Agency
Inbound marketing agencies help businesses attract customers by creating valuable content and experiences tailored to them. This approach takes time but can yield significant results in the long run.
SEO Agency
Specialising in search engine optimisation, these agencies help improve your website’s visibility on search engines. They handle keyword research, website audits, content optimisation, and more.
Digital Ad (PPC) Agency
These agencies focus on paid advertising to drive traffic to your website. They create eye-catching ads and manage your ad campaigns on platforms like Google, Facebook, and Instagram.
Social Media Agency
These agencies manage your social media presence, create content, engage with followers, and run ad campaigns on platforms like Facebook and Instagram.
Web Design Agency
These creative teams design and develop visually appealing and functional websites. They handle everything from user experience to web hosting.
What are the Benefits of Using a Digital Marketing Agency?
Digital Marketing Agencies Drive Organic Traffic to Your Website
One of the main goals of any digital marketing effort is to increase organic traffic to your website. What is a digital marketing agency good for if not for this? These professionals know how to attract more visitors through search engine optimisation and engaging content.
Digital Marketing Agencies Create More Leads
If you have a service business, a digital marketing agency will help you attract and nurture leads until they’re ready to buy. They know what a marketing agency does to deliver the right message at the right time to move prospects through your sales funnel.
Digital Marketing Agencies Get You in Front of More People
With the expertise of a digital marketing agency, your brand can reach a wider audience online. Just check out our work with No Pong.
No Pong is a super effective, all-natural deodorant and our mission at Megaphone was to get it in front of more people and expand its audience. We wanted to show that No Pong is not only eco-friendly but also safer, healthier, and more convenient without the high price tag of other natural products.
To spread the word about No Pong, we set up a 3-stage Facebook funnel to engage potential customers, share No Pong’s story, and drive sales. We kept the brand’s authentic vibe by using Instagram and connecting with its existing audience. Plus, we segmented audiences to boost No Pong’s market presence.
With continuous testing of different ads, placements, and types, and by creating a customer-focused funnel, we significantly boosted No Pong’s online sales and market share in Australia. This success has even led to No Pong and our marketing efforts expanding internationally, putting the brand in front of a much wider audience.
Digital Marketing Agencies Improve Your Marketing
A digital marketing agency can identify gaps in your current marketing strategy and provide the necessary support to fill them. They bring specialised knowledge that your in-house team might lack.
Take us at Megaphone, for example. Our team of 100 marketers knows how to cast a wide net across Meta, TikTok, Google, email, and more. With our broad expertise, we’ve tackled challenges like iOS privacy changes and helped brands grow for the long haul.
Digital Marketing Agencies Help You Stay on Top of Trends
The digital marketing world is always changing, with new trends emerging regularly. What is a digital marketing agency if not a team that stays ahead of these trends and ensures your business does, too?
We know a little something about staying ahead of the game. In 2022, we won FIVE Stevie® Awards at The 19th Annual International Business Awards® – one of them being the most innovative company of the year. Thanks to exceptional leadership, top-tier client results, an innovation-focused culture, and first-in-field strategies, our agency stood out among over 3,700 nominations, winning in five categories.
Digital Marketing Agencies Extend Your Marketing Team
For smaller businesses, a digital marketing agency can be a vital extension of your team. They bring the expertise and resources you need without the cost of hiring full-time staff.
Digital Marketing Agencies Give You Access to the Best Tools
Digital marketing tools are essential for tracking and improving your online presence, but they can be expensive and complex. A digital marketing agency already has access to these tools and knows how to use them effectively. Some helpful tools include:
Megaphone is also a Premier Partner, meaning that we get access to new updates from Google, TikTok and Meta before the rest of the industry.
How to Choose the Right Digital Marketing Agency
Know Your Goals
Define what you want to achieve with your digital marketing efforts. This clarity will help you find an agency that aligns with your objectives.
Evaluate Their Expertise
Look for an agency with experience in the areas where you need help, whether it’s SEO, social media, or content creation.
Check Their Portfolio
Review their past work to determine whether they have experience in your industry and whether their style matches your vision. Their digital agency experience is crucial.
Read Reviews
Reading reviews will help you choose the right digital marketing agency because they give you real insights from people who have worked with them. They reveal if the agency delivers on promises, offers great customer service, and knows the latest trends. Reviews help you avoid surprises and ensure you choose a team that fits your needs and gets results.
Evaluate Their Communication
Good communication is key. Make sure the agency is transparent, responsive, and willing to answer your questions.
Consider Their Values
Choose an agency whose culture and values align with yours for a smoother working relationship.
At Megaphone, we have six values that we live by:
- Authenticity. We train Australia’s best marketers to deliver top-notch strategies with fewer clients, ensuring faster results for you.
- Innovation. We invest millions in ads to uncover top performers and the best data, saving you time and effort.
- Proactivity. We optimise your ads around the clock for faster, superior results. The internet never sleeps, and neither do your ads.
- Efficiency. As official partners with Facebook, TikTok, Shopify, Klaviyo, Google, and Semrush, we keep you ahead without missing a beat.
- Excellence. Achieve record-breaking results with us, boasting an industry-leading 9x average return on ad spend (ROAS).
- Enjoyment. We’re passionate about brand growth, scaling hundreds like Lululemon and Make-A-Wish. That’s why we’re Australia’s top-rated agency.
Consider Pricing and ROI
Ensure their pricing fits your budget and that they can demonstrate a clear return on investment. Knowing what services do digital marketing agencies offer will help you understand their value.
We’ve created a Service Profit Calculator to help you figure out your ROI. It’s just one of the many resources we offer to make your job easier.
Partnering with a digital marketing agency has many benefits, from increasing traffic and generating leads to expanding your reach and improving your marketing strategy. By understanding what is a digital marketing agency and how to choose the right one, you’ll be well on your way to achieving your digital marketing goals.
Ready to take your digital marketing to the next level? At Megaphone Marketing, we’re passionate about helping businesses grow with data-driven strategies and cutting-edge technologies.
Megaphone Marketing isn’t like other digital marketing agencies—we’re passionate about growing brands. From Lululemon to Make-A-Wish, we’ve scaled hundreds of businesses. Whether you need help with SEO, social media, or creating scroll-stopping ads, our award-winning team is there to support you.