How To Increase Business Profits Using Meta Advertising

The Power of Meta Advertising

Meta platforms, including Facebook and Instagram, are big players in digital advertising, thanks to their enormous user bases and intuitive features. 

With Facebook at over 2.9 billion users and Instagram sitting around a cool 2 billion, Meta is in the business of setting trends, making it a top choice for brands wanting to reach a diverse audience. 

There are tonnes of Meta ad formats to choose from along with tools to help track results, split test creative variations, and automate processes. 

Keen to learn more? From how to make Meta ads to types of Facebook ads, we’ve got you covered.

Read on for actionable Meta advertising insights to boost your business profits at scale.

Setting Up Effective Meta Advertising Campaigns

Any Facebook ads for beginners strategy should begin with setting measurable goals for your Meta ad campaign. This gives you a clear direction, whether you’re aiming to boost brand awareness or drive sales.

Basically, having clear goals makes it easier to see what’s working, adjust your strategy, and get the best results from your Meta advertising campaign.

So, does Facebook advertising work? In short, yes, but let’s talk about your Facebook ads strategy and the types of Facebook ads available. The most common are:

Then, on Instagram, you’re also looking at:

When it comes to running ads, you want to stand out. Go for eye-catching visuals and keep your message short and sweet with a clear call to action. This is a great opportunity to use high-quality images or videos that connect with your audience and show off your brand’s vibe. 

It also pays to test different formats and messages to see what clicks (pun intended). Your audience will come across your ads on a variety of devices, so remember to make sure your ads are optimised for both mobile and desktop.

Optimising Your Ad Spend for Maximum ROI

To get the most from your ad budget, start by figuring out your goals, such as driving engagement, brand awareness, or sales. 

See which platforms and ad types your audience responds to best by beginning with small tests. Keep an eye on how your ads are doing and shift your budget to the ones that perform well. 

Then, use automated tools to manage and adjust for seasonal trends. Be sure to regularly review your results to tweak ads in real-time for better returns.

A/B testing different creatives  (Running similar ads with different components) on Meta advertising platforms is important for getting the most out of your ads. This lets you see which headlines, images, or calls-to-action your audience really responds to.

Plus, testing gives you a clearer picture of what your audience likes, so you can create more tailored ads that really hit the mark.

Keep an eye on these key metrics:

We know Facebook advertising guidelines can sound overwhelming, and that’s why we’re here as your Meta advertising expert. 

We can help you analyse performance metrics, adjust your strategy based on these insights and incrementally improve your results month-on-month.

Advanced Strategies for Experienced Marketers

When it comes to effective online marketing, it pays to get creative. Here are Megaphone’s top three advanced strategies for experienced marketers:

1. Retargeting Meta ads is an effective way to target qualified leads who have previously interacted with your brand but possibly abandoned their browse or cart. 

You can also personalise your ads based on the actions users have taken before, making them more relevant. This strategy is great for nudging people who’ve shown interest but haven’t bought yet, helping cut down on cart abandonment. 

Overall, retargeting is a smart way to boost conversions and make the most of your ad spend.

2. Utilising Lookalike Audiences on Facebook and Instagram is a great way to find new customers who are similar to your best ones.

Start by picking a source audience (like your existing customers or website visitors). Then, in Meta Ads Manager, set up your Lookalike Audience by choosing this source and picking the country.

Once your Lookalike Audience is ready, you can run ads targeted at them. Then, sit tight and monitor how these ads perform and tweak as needed. Over time, you can refine your audience to keep reaching the right people.

3. Optimise ad placements across platforms by understanding the unique features of each platform and tailor your ads accordingly. 

You can let Meta automatically choose placements for you or customise them to target specific spots.

Keep track of how your ads perform in different placements and adjust your strategy based on the results. Once again, make sure your ads look great on both mobile and desktop and don’t forget to test different placements to see what performs best.

Partnering with a Meta Advertising Agency

Working with a Meta advertising agency is a great investment as it gives you untapped access to expert knowledge and up-to-date best practices. 

At Megaphone, we handle everything from creating ads to tracking performance, saving you valuable time.

But don’t take our word for it, Megaphone loves a success story. Take Azola for example, an emerging leader in product ethical and environmental certification. 

Megaphone’s marketing approach shifted Azola’s traditional Meta ads to more targeted LinkedIn ads, which saw a better ROI by capturing the attention of potential clients in high-value industries.

And then there’s global children’s toy retailer Makedo, who has seen an 11.7x return on Meta since enlisting Megaphone’s expert advertising strategies.

Boost Your Business Profits with Meta Advertising

We hope this short Meta ads tutorial has inspired your next advertising strategy.

To end things with a relevant analogy: Meta ads for business are like adding fertiliser to your indoor plants – not everyone does it, but it has a real positive effect on growth.

With that in mind, it’s time to boost your profits by expanding your reach and targeting the right audience – and we can help with that. 

Get in touch with Megaphone to begin optimising your Meta advertising today.