Something happened to digital marketing.
You used to hire an agency, get someone run your ads and make a decent (sometimes very decent) profit.
You put a dollar in, and if your agency knew what they were doing, you got anywhere from 2 to 10 dollars back. You played the game and you got ahead of your competition.
But then the competition started to catch up.
Because the system is broken now.
That same process doesn’t work anymore.
And you’ll fall behind if you keep going down that path.
Something has just arrived on Australian shores that can give brands a leg up.
Take note though: Only some brands.
Only the ones led by curious innovators.
So if you’re an innovator, read on.
If you prefer to keep your business on cruise control, maintain your current trajectory, and stick to the status quo, close this tab (no hard feelings).
I want to tell you about the industry’s new marketing sidekick.
But more on that in a moment ^.
If you’re still reading, it means you understand the importance of harnessing new trends.
Even more so, harnessing them before your idea-stealing competition does.
You understand the power of taking a risk.
The possibilities of investing in innovation.
And the very real possibility of failure when you take no risk at all.
We saw it with iOS 14 privacy changes.
Businesses that adapted faster and leaned into the unknown came out on top.
They took the challenge and turned it into an opportunity.
But those who panicked and tried to hide from the change… where are they now?
We saw it with TikTok too.
The “Gen Z app for stupid dances”.
Well, that “stupid dances app” has now overtaken Google as a search engine (yes really).
And 61% of everyone who uses it now discovers new brands without even closing the app.
And now there’s another crossroads of opportunity for Aussie businesses.
Yes it’s shiny, yes it’s buzzy. But it’s here to stay.
Let me tell you about industry’s new marketing sidekick.
It’s built on AI. But I hate that word.
All the AI talk is annoying.
Marketing agencies get juniors experimenting with copywriting software (when you see US spelling on AU brands, take note), they muck around with generative Photoshop, and they speed up their research process with ChatGPT (what ever happened to fact-checking, people?!).
Then they’ll put a ribbon on it and call it “innovation” – and they’ll charge you an arm and a leg in the process.
That’s why AI rubs me the wrong way.
The smoke and mirrors of it all.
But I’m not entirely in the AI avoidance camp.
And let me tell you why.
There’s a BIG misconception around AI. And you’ve probably been fooled into believing it (of no fault of your own – even I was fooled until I wasn’t).
The 1st misconception is that AI is a shortcut.
The 2nd misconception is that AI takes the power away from the marketer, giving control (which is scary) to the computer.
This makes brand owners and marketing managers hesitant (fair enough) to work with any agency that sprinkles on their ambiguous “AI magic”.
But having done months and months of research and testing, there is something to be said about AI’s use case in increasing your revenue and profit margins. That I’ll admit.
The key is being able to identify the difference between useful AI (uses data to provide suggestions without making actual changes itself) and harmful AI (autopilot systems that slowly ruin your brand image – the kinds the cookie-cutter agencies are talking about).
As an innovator yourself, you know that AI has potential.
I know you do, because you want what’s best for your business.
You want to leverage the (seemingly immense) computing power to bring in more sales.
But you don’t want to simply jump on a fad, only for it to fizzle and affect your long-term performance.
Well, to the people calling AI a fad; consider this:
Nvidia (who make AI computer processors) has now overtaken Apple to be the world’s 2nd Biggest company, with a market cap bigger than the entire Australian GDP.
But with a million AI tools out there, some trustworthy, some wolves wrapped in sheep’s clothing, we need guidance.
How can we leverage AI while minimising risk, maximising reward AND retaining full power and control of our brand image?
I’ve spent the last 24 months testing out different platforms, plugins and tools. I’ve almost lost my data. I’ve lost probably a few thousand dollars in the process.
And I was ready to give up on the idea of AI in marketing altogether.
But then I finally found something that lit a fire under me.
Not just something that ticked all the boxes (safety, simplicity, trustworthiness, advancement), but something that blew me away in the impact it had on our clients’ bottom lines.
It’s called Pixis.
In a nutshell, it analyses your marketing data 24/7 to suggest better audiences, better budget optimsations, and better creatives.
It gives you suggestions on stuff that actually drives sales. Stuff that account managers at run-of-the-mill agencies can’t visualise because it lies outside the realm of what 95% of marketers look at and think about.
We’ve already tested Pixis with clients and I’m blown away.
Across the board, clients have improved ROAS 25% while reducing overall spend 20% (more profitability).
Massive global brands like Allbirds, HelloFresh, Joe & The Juice and Sears have tested it out too – and the results speak for themselves. Allbirds’ ROAS jumped 34% and J&TJ saved 27% on overall marketing costs.
And now we, Australian businesses, have the chance to be early adopters on Pixis and leave our competition in the dust.
I’m still in awe of how good this AI co-pilot tool actually is.
Since many of our brands were already getting incredible results, installing Pixis has been like pouring fuel on the fire.
And that’s exactly why the waitlist is growing FAST.
So if you wanna see what it could do for your business, let me know.
All you need to do is say yes to innovation.
Say yes to being ahead of the curve.
Say yes to being open to change.
The rest will sort itself out.
And the dollar signs will flow.
So if you’re curious about what this superhero sidekick could do for your bottom line, click the button below.
PS. Over my 9 years at Megaphone (wow), I could list 20-30 times we’ve tested out the “next big thing”. TikTok, the MegaVortex. Google’s Performance Max, the list goes on. I can honestly say I’ve never felt such a momentous shift in the industry as what I do now. I feel incredibly lucky that Megaphone is the only (and exclusive) way for Australian businesses to access Pixis.
I can’t wait to see the positive impact this will have on our community.
Lauren Oakes
Megaphone CEO
You get strategies that focus on long-term revenue and brand longevity; leveraging PPC, Social Media Advertising, Lead Generation, Amazon Marketing, Programmatic, SEO and Content.
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