Megaphone: Sydney’s #1-Rated Google Ads Agency

FAQ

How do I advertise in Sydney?

Start by setting up a Google Ads account. Using Google Ads can increase your organic traffic, leads, and sales significantly. With a solid campaign, you can drive high-value traffic at scale without unnecessary marketing spend. Google Ads puts you in charge of your monthly budget and your campaigns. There is no minimum starting amount, and with PPC bidding, you only pay when someone clicks your ad.

How much are Google Ads in Australia?

Some companies in Australia spend millions of dollars every year on Google Ads. The minimum we recommend is between $1,500 and $20,000 per month. These costs vary depending on which industry your business is in. A good starting part for a Google Ad budget in Australia is between $50-$100 per day. This translates to $1,500 to $3,000 per month. You will need to pay attention to your Google Ads campaign daily to see if you need to adjust your budget.

Is Google Ads really worth it?

Yes, Google Ads is worth it and can be hugely profitable. Dozens of Megaphone clients make millions of dollars in annual revenue using the channel.

Should I hire someone to manage my Google Ads?

For most businesses, the answer is “yes”. Hiring an experienced freelancer or agency can lead to a much higher ROI for your Google Ads budget. It takes a lot of manpower to run a Google Ads campaign. You have to track and adjust it consistently to make the most out of your money. It’s hard for a small business to allocate enough manpower for Google Ads. This is why hired help can be so valuable.

How much does it cost to hire a Google Ads agency?

A Google Ads agency that delivers can cost $2-3 thousand, AUD, per month. Another benchmark is 10-20% of your advertising budget. While that cost may seem high, an experienced Google Ads manager can offer a new perspective on your account.

They will have the ability to select the correct keywords. They can also make sure you are targeting the right audience. These skills are crucial to making sure you aren’t wasting money on Google ads.

What is the success rate of Google Ads?

The average click-through rate for Google Ads is a little less than 4.5%. A good target for self-managed Google Ads is 5.3%. A good agency like Megaphone can get you CTRs of 7% and higher.

This conversion rate will also depend on what industry you are in. If you notice that your conversion rates are lower than average, there could be an issue with your post-click experience. This is a good reason to have an experienced team on hand to manage your Google Ads.

What is the average return on Google Ads?

Generally you can expect a 2:1 Google Ads ROAS (return on ad spend). This means that every time you spend $1, you earn $2. Depending on your time investment, you can net upwards of an 8:1 ration. To see an ROAS like this, it is best to take advantage of the experience of a marketing expert group like Megaphone.

What percentage of Google Ads are clicked?

People click on Google Ads when they find what they are looking for. The average click-through rate for Google Ads is around 3%. Because click-through rate is dependent on factors like what industry you are in, a good range to shoot for is 2-4%. This gives you a good average benchmark to measure your Google Ads campaign against.

Why isn’t my Google Ads campaign profitable?

This could be the result of a variety of issues. One of the most important things to get right with a Google Ads campaign is having the right keywords. Having the correct keywords means you are on point with what people are searching for. Keywords are what determine if people will click on your ad. It takes a lot of patience and time to research the right keywords.

You also need to know how much to bid for your keywords. Bidding can be figured out, but it takes a lot of experience to dial this in. Both keywords and bidding are important parts of running a successful campaign. This is why having a team of experts at your back can be so helpful! This is where Megaphone Marketing comes in.