When you post on TikTok can be just as important as what you post.
Even the best content won’t get any traction if nobody sees it. But post at the right time and you’ll get more views, reactions, and – if you’re marketing on social media – revenue for your brand.
In the past, Australian TikTokers had to experiment to find the best posting times. But as Australia’s #1 TikTok marketing agency, we’ve analysed the platform and our clients’ top-performing content to save you some time.
Here are the best times to post on TikTok in Australia. Read on to learn when to post, when not to post, and why you should never post on the weekend.
Why posting time matters on TikTok
When TikTok was brand-spanking-new, there was little content on the platform. People would see your content sooner or later; posting times didn’t matter.
Today, TikTok is flooded with quality content from skilled TikTokers. Post at the wrong time, and you’re going to be buried at the bottom of your followers’ feeds.
The opposite is also true. If you post when your audience is, your content will show up near the top of their feeds. That’s more views, comments, and engagement for you and/or your brand.
Posting at the right time can even help your posts go viral. TikTok puts more eyeballs on content that get traction from users. Posting at the right time helps you get that traction fast, maximizing your odds of going viral on the platform.
The best time to post on TikTok in Australia
The best times to post on TikTok in Australia are…
–Monday: 6:00, 10:00 am and 10:00 pm
–Tuesday: 2:00, 4:00, 9:00 am
–Wednesday: 7:00, 8:00 am and 11:00 pm
–Thursday: 9:00 am and 12:00, 7:00 pm
–Friday: 5:00 am and 1:00, 3:00 pm
–Saturday: 11:00 am and 7:00, 8:00 pm
–Sunday: 7:00 am, 8:00 am and 4:00 pm
The best overall days to post are Monday–Wednesday; weekends see a lot less engagement.
As a rule, early mornings are best time for uploading content. They help you reach Australian audiences while putting your content in front of US late-night TikTok users.
This is important, because a lot of Australian TikTok accounts get massive engagement from stateside viewers.
Best posting times for other time zones
Is your primary audience located outside of Australia – e.g. in the UK, North America, or Asia?
You can still use these guidelines!
Many of our clients’ target audiences are located outside Australia. Just do some simple time zone conversions and see which times apply to wherever your primary audience is located.
For example – if you’re trying to increase US viewers, post early in the morning and late in the evening. Avoid afternoon times. And so on and so forth for other time zones and regions.
Worst times to post on TikTok
Which times should you avoid when posting on TikTok?
- Weekends are generally worse for engagement compared to weekdays.
- Midday, afternoon, and early evening posts also get less engagement. UK and US TikTok users haven’t tuned in yet – and may miss your posts.
- On the other hand, if you specifically want to reach users in Australia and Asia, don’t post overnight. Most people are asleep.
Finding the best posting times for your account
These are all suggestions; not hard and fast rules that apply 100% of the time. Doing your own research to identify the best posting times for your specific account, content, and audience is always a good idea.
Here are two ways to do it!
1. Using TikTok data to find the best posting times
Ready to grow your audience and maximise engagement? Then TikTok’s analytics features will help you figure out the best posting times based on past performance.
To find out where your audience is and when they’re online, follow these quick steps to see your analytics dashboard.
Step 1
From your profile, tap the three lines in the top right corner to open a menu.
Step 2
From the menu that pops up at the bottom of the screen, tap Creator tools.
Step 3
This will bring up a new page. From here, select Analytics. Note: You have to upload at least one public video before you’re able to access the analytics tab. We suggest uploading more content to get the most reliable information possible.
Step 4
Once in the analytics section, tap Followers. From here, pay special attention to the Top territories and Follower activity sections.
Step 5
Pro Tip
Compare your current audience and your target audience. They might not always be the same. If you notice you’re not reaching the right people, consider changing your posting times.
For example, let’s say your followers are all in the US, but you want to reach more people in AU/NZ. Think about your target audience, not your current audience; consider posting at times AU/NZ folks are more likely to be online.
2. Using engagement metrics to improve results over time
A large part of social media success is trial and error. Don’t be afraid of a little experimentation; try posting at different times. Then ask yourself which of your posts perform best and when they were posted.
Here are a few ways to get useful engagement metrics.
1. Repost underperforming content at different times
If your content doesn’t do well initially, repost it at a different time. Delete the original post and see if the repost does better. If posting at 6am on Mondays isn’t producing the results you want, try posting at 10am instead.
As you do this, keep track of when the same content did and didn’t perform well. This will give you a strong idea of your best posting times.
2. Post multiple times throughout the day
Don’t forget that you can post as often as you like. Try once in the morning and once in the evening; add some afternoon posts, especially Monday-Wednesday.
Like reposting content at different times, this will give you an idea of when your users engage with you most.
Just remember to try and keep posting volume somewhat consistent. You don’t want to bombard people with content one day and leave them hanging for the next week (read on to see why).
3. Experiment with frequency
TikTok’s algorithm rewards users who upload content regularly, so you should create and stick to a content schedule to make sure you stay on track.
That being said, producing quality content can be hard. Try to find your “goldilocks” zone where you get enough engagement without stretching yourself too thin.
As you figure out which times work best, focus on posting less content and upping quality instead. To learn how to create stellar content, talk to us.
How often should you post?
1–3 times a day (5-20 times a week) is the sweet spot for posting frequency. The TikTok algorithm loves consistency, so uploading content at least once a day is good practice for growing your audience.
Of course, the length and quality of your content are important, too. If you post short videos, e.g. reactions, stitches, and challenges, then you can post more frequently.
If you tend to produce more long-form videos, especially if they require more time and effort to produce, you don’t need to worry about posting multiple times a day.
Don’t forget to consider your audience as well. Younger users tend to consume more content and spend more time on the platform compared to older users.
Struggling to find enough content to post?
You can repurpose content from other platforms like Facebook and Instagram. You can even turn blog posts into videos. There’s no need to reinvent the wheel every time you post.
Once you have a bunch of content on TikTok, you can re-upload your “golden hits” on the platform. This is especially useful if you post a lot (and often).
Re-posting popular content will help get it out to more people, and put it at the top of viewers’ feeds. If you want to switch things up a little, use filters and effects to make old videos look fresh again.
Still finding it hard to keep up?
Talk to us to see how we can help you produce more content.
Do hashtags affect the best times to post on TikTok?
Hashtags are incredibly important for visibility on TikTok.
They help users discover and engage with content by making it easy to find. This gets your content out to more people, specifically people who’re interested in the topics you create content around.
The best way to maximise the effectiveness of your hashtags is by…
- Sticking to a niche and focusing on a handful of relevant hashtag terms.
- Checking out what topics and accounts your audience follows, then using the hashtags relevant to your content and/or brand.
- Using location-based hashtags to reach a local audience and target them specifically.
Want to quickly identify the best hashtags for your personal or business account? Just use our TikTok Hashtag tool. It’ll quickly give you dozens of hashtags you can use to maximise post engagement and reach your target audience.
Do the best times to post on TikTok change based on location?
Yes, location has a big impact on when you should be posting on TikTok.
This article is largely about the best time to post on TikTok Australia. And unless you’re targeting a global audience, you should always adjust your posting times for where your specific followers are located.
This doesn’t mean that you shouldn’t also target people from other locations. It just means that you should focus on your perfect target audience when building your publishing schedule.
Also, ignore any temptation to chase followers and engagement from locations that don’t matter to you. For example, if you’re marketing to the US but get lots of viewers from Japan, that might do nothing for your business. Ignore vanity metrics and focus on what matters!
The Most Important Thing to Consider
TikTok is a powerful platform with more reach than Google. With over 1 billion users worldwide, there’s a lot you can do there as a business, entertainer, or hobbyist.
But with so much potential comes a whole lot of competition as well. To make sure your content gets seen, follow the best practices we’ve outlined for when to post on TikTok.
- Try to stick to weekdays, preferably early mornings or late evenings.
- To reach US audiences as well as Australian ones, post early morning or late at night.
- Be consistent with what and when you post, too!
Focus on creating high-quality content. Don’t be afraid to use your TikTok analytics data and experiment to find what works for you. Look at popular TikTok content and see what separates it from everything else.
If you want to understand how TikTok fits into your overall SMM efforts, check out our ultimate guide to Social Media Marketing Strategy.
Want help? Talk to us
Do you want someone to help you with posting times, produce stellar content, and help turn TikTok into a powerful marketing channel?
The team at Megaphone can help you out!
We are Australia’s #1 marketing agency for both ads and content. We’re also a TikTok Marketing Partner, which means we know when (and what) to post better than anyone in the country.
We’ll help you craft content and ads that produce tangible results – brand value, sales, engagement – for you and your brand. For a free consultation, talk to us today.
