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6 Ways Google Ads Can Help Health Brands Get More Customers

By Liam Griffin 12 February, 2024, 3 mins read
6 Ways Google Ads Can Help Health Brands Get More Customers

If the Internet rules the world, then Google rules the Internet. In Australia, Google has a tremendous market share of 93.6%, with the second most used search engine, Bing, falling under 5%. All things considered, it’s no wonder 80% of businesses worldwide rely on Google Ads, Google’s famous advertising product.

As Australian marketers and business owners, leveraging the power of Google Ads can be a game-changer for your health brand. In this blog post, we’ll explore six ways Google Ads can help health brands in Australia attract more customers and boost their online presence.

1. Targeted Advertising for Local Audiences

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Google Ads allows health brands to target specific geographic locations, ensuring that their ads reach the right audience in the right spot. For health businesses operating in Australia, this feature is particularly valuable, as it enables marketers to tailor their campaigns to local demographics and health concerns.

Whether you’re a wellness clinic in Sydney or a supplement store in Melbourne, Google Ads lets you refine your target audience, increasing the chances of attracting local customers. Google Ads cost money, but, at least, they allow you to spend your advertising budget exactly where you want.

2. Utilise Google’s Keyword Targeting

Understanding the search behaviour of your potential customers is essential for a successful advertising campaign. With Google Ads, health brands can bid on relevant keywords that are commonly used by Australians when searching for health-related products and services. 

Conduct thorough keyword research to identify terms that resonate with your target audience, helping your ads appear in search results when potential customers are actively looking for health solutions. Google’s own Keyword Planner is very useful for this purpose, but consider also investing in external SEO tools and, if needed, professional SEO services.

3. Leverage Ad Extensions for Enhanced Visibility

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Google Ads offers various ad extensions that can enhance the visibility and appeal of your health brand’s advertisements. Use site link extensions to direct users to specific pages on your website, callout extensions to highlight unique selling points, and location extensions to provide potential customers with your business address. 

These extensions improve your ad’s visibility while also providing additional information that can influence decision-making. All you have to worry about is creating a product landing page, and Google Ads will make sure your target audience gets there.

4. Implement Responsive Search Ads

Google Ads has also introduced Responsive Search Ads, a dynamic ad format that adjusts its content to match the search terms and user intent. For health brands targeting the Australian market, this means greater flexibility in crafting compelling ad copy that resonates with potential customers. 

By creating multiple headlines and descriptions, Google Ads automatically tests different combinations to determine the most effective messaging for your audience. When you think about it, this data can also inform you on marketing decisions that go beyond advertising.

5. Incorporate Smart Bidding Strategies

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Smart Bidding is another powerful feature within Google Ads that uses machine learning to optimise bidding strategies based on various factors such as device, location, and time of day. 

Health brands in Australia can leverage Smart Bidding to maximise the Return on Investment (ROI) of their advertising spend. This automated bidding approach helps ensure that your ads are displayed to users who are more likely to engage and convert, ultimately driving more customers to your health business.

6. Monitor and Analyze Performance with Google Analytics

To refine your Google Ads strategy for optimal results, regularly monitor and analyze the performance of your campaigns using Google Analytics. Track key metrics such as click-through rates, conversion rates, and cost-per-click to gain insights into user behaviour and campaign effectiveness. 

Finally, don’t forget to adjust your strategies based on the data, ensuring that your health brand continues to evolve and adapt to the changing dynamics of the Australian market.

In Sum:

Google Ads is a valuable tool for health brands in Australia looking to expand their customer base and increase online visibility. By strategically utilising features such as targeted advertising, keyword targeting, ad extensions, responsive search ads, smart bidding, and analytics, health marketers and business owners can create powerful campaigns that resonate with the Australian audience.

Embrace the opportunities that Google Ads offers, and watch as your health brand attracts more customers and establishes a strong online presence in the competitive Australian market.

Be our next success story.