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Top 10 AI Tools Marketers Need

By Liam Griffin 17 November, 2023, 5 mins read

Marketers and business owners are constantly seeking innovative ways to enhance their productivity, improve their strategies, and boost their results. Artificial Intelligence (AI) is among the most important trends in the marketing industry, offering a wide array of tools and solutions to streamline tasks and deliver more effective campaigns. 

AI is already being used by regular people every single day. In and outside of Australia, marketers and business owners thrive and gain a competitive advantage over their peers with the help of AI programs and apps. In this article, we’ll explore 10 must-have AI tools every marketer should consider checking out:

Content creation is at the core of marketing, and Jasper.ai is an AI tool that assists marketers in producing high-quality content with ease. It utilises AI to generate engaging blog posts, articles, and social media captions.

Jasper.ai’s natural language processing capabilities help marketers and business owners save time and maintain consistency in their content strategy, ensuring that every piece of content aligns with their brand’s voice and messaging. Might not be for everyone, but it’s a definite must-try!

In the age of online content, impeccable grammar and error-free writing are non-negotiable. Grammarly is an AI-powered writing assistant that goes beyond spell-checking, assisting in improving writing style, tone, and overall clarity.

Grammarly integrates seamlessly into web browsers, Microsoft Office, and other popular writing platforms, providing real-time feedback and suggestions to enhance content quality. It’s also great for dealing with clients, preventing small mistakes that simply don’t look good in a professional environment.

It’s no coincidence that Grammarly is already used by more than 30 million people and was highlighted as one of TIME magazine’s 100 most influential companies in the world.

Search engine optimisation (SEO) remains a vital aspect of digital marketing, and Surfer SEO is an AI tool that takes SEO analysis to the next level. It offers data-driven insights and recommendations to help marketers and business owners optimise their content for search engines effectively.

Surfer SEO analyses top-ranking pages and provides actionable suggestions to improve on-page SEO, keyword usage, and content structure, giving marketers and business owners a competitive edge in search rankings. 

Oh, and please don’t forget to improve your SEO game even further by going beyond Google and incorporating alternative search engines into your digital marketing strategy.

Scraping in marketing refers to the process of extracting data from websites, typically to collect information about products, services, competitors, customer reviews, or other relevant data that can be used for market research, analysis, and decision-making. If you’re looking for a top AI-powered scraping tool, Browse AI is the answer.

Browse AI specialises in providing valuable consumer insights that allow you to make better data-driven decisions. Browse AI is great, but there are other AI-powered scraping tools worth checking out. Octoparse, Bardeen.ai, and Web Scraper are among the best alternatives.

5. Zapier

Efficiency is the name of the game when it comes to marketing operations, and Zapier is an AI-powered automation tool that can significantly boost productivity. It connects different apps and platforms, allowing marketers to create automated workflows, or “Zaps.” For instance, you can set up Zaps to automatically post new blog articles on social media, send email notifications for form submissions, or integrate CRM data with marketing software. With Zapier, you have more free time to potentiate your self–development.

Keyword research is a cornerstone of successful digital marketing, and GrowthBar is an AI-powered SEO tool that simplifies the process. It provides valuable keyword insights, competitive analysis, and backlink data, all within a convenient browser extension.

GrowthBar is similar to Surfer SEO in some ways, but it’s easier to use, more straight-to-the-point, and aimed at a different target audience. While Surfer SEO is perfect for big marketing agencies, GrowthBar is more favoured by small businesses and marketing freelancers.

7. DeepL

As businesses expand globally, effective communication becomes increasingly important. So do accurate translations. Whether you’re dealing with tourism marketing, trying to promote your Aussie business in Asia, or creating content for an international audience, you’ll need a fine translation tool.

DeepL is an AI-driven language translation tool that offers high-quality translations across multiple languages. Whether it’s translating website content, marketing materials, or customer support messages, DeepL ensures that your brand’s message remains clear and accurate, transcending language barriers and reaching a broader audience.

8. Brand24

Monitoring your brand’s online reputation and staying informed about what customers are saying is crucial for marketing success. But how can anyone do that in the age of information overflows, short attention spans, and social media?

Brand24 is an AI-powered social listening and reputation management tool that tracks mentions of your brand, products, or keywords across social media, news, blogs, and other online platforms. Brand24 provides real-time alerts and in-depth analytics, allowing you to respond promptly to customer feedback, engage with followers, and protect your brand’s image.

Chatfuel is an AI-powered chatbot platform that enables marketers and business owners to create and deploy chatbots on popular messaging platforms like Facebook Messenger. These chatbots can handle customer inquiries, provide personalised recommendations, and even facilitate e-commerce transactions.

TensorFlow, developed by Google, is an open-source machine learning framework primarily used for building and training artificial neural networks. While TensorFlow itself is not a marketing tool, it can be leveraged by marketers and business owners to develop AI-powered applications and solutions to enhance marketing efforts.

It’s important to note that leveraging TensorFlow for marketing purposes often requires a good understanding of machine learning and data science. You may need to collaborate with data scientists or machine learning engineers to develop and implement AI-driven solutions using TensorFlow effectively.

Anyway, it wouldn’t be fair to leave one of the most powerful AI tools of our time out of the list simply because it’s fairly complicated to use. It’s one for ambitious marketers and business owners only, but one that you definitely should keep your eye on.

The time for AI is now!

In conclusion, the integration of AI tools into the marketing workflow has become indispensable for modern marketers seeking to stay competitive. From content creation and SEO optimisation to data analysis and customer engagement, these 10 AI tools offer a diverse range of capabilities that can supercharge marketing efforts across the board. By harnessing the power of AI, marketers can work smarter, not harder, and achieve greater success in the ever-evolving digital landscape.According to the American computer scientist and writer Ray Kurzweil, “Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilisation a billion-fold.” The AI revolution is just starting, and now is the time to get on the wagon!


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