THE AUSTRALIA-FIRST DIGITAL LEADERS Summit went off with a BANG.
We had over 100 of Melbourne’s top eCommerce business owners and leaders come together for a first-of-its-kind event in the heart of Melbourne.
Alongside the heavy hitters from Meta, Google, TikTok, Gorgias and Seeka, some of the top brands included:
Bakers Delight, Bellroy, The Body Shop, Aesop, Mossman Clothing, Myer, Bardot, Snooze, Novo Shoes, Bondi Sands, Viktoria and Woods, Officeworks, Grill’d, Jo Mercer, Kmart, Adore Beauty and Nala.
Does it really matter what platform your sale “came” from? Or does it matter what the bottom line is?
During the holiday season, two-thirds of shoppers are open to new brands and/or retailers. That means you need to be where your customers are.
But it’s not just about awareness. You still need to be competitive. Because 23% of shoppers are willing to switch to different stores or retailers that offer similar products at a lower price.
A quick recap:
- Welcome drinks and photoshoot at the Megaphone photo wall!
- Presentations from Megaphone, Meta, TikTok and Google, where they each shared best practices to get the most out of their platforms. They also shared exclusive data on current trends and top tips to getting more sales with omnichannel strategies.
- A quick break to top up at the bar and have a bite to eat.
- A final presentation from Gorgias and Seeka, where they shared tips about how to keep customers, experience the customer experience, and get more accurate data.
- An hour for delicious canapes, free-flowing drinks, and Q&A in the networking space.
Topics of the day included:
- Sam from Meta shared actionable insights from Meta on utilising audience intent signals and Advantage+ Suite to boost business and campaign performance through AI and automation.
- Steph from TikTok shared insider tips on how to build brand connections throughout the omnichannel experience, emphasising creative excellence and consumer relevancy through personalisation.
- And Ash from Google provided new, impactful strategies for navigating the ‘Messy Middle’ between a shopper’s first trigger and final purchase, helping you drive profitable growth.
Key insights
- If you’re only measuring digital ROI through eComm sales, you’re not showing the full impact.
- More channels = more sales
- The 5 factors you need to consider all channels to succeed in 2024: Flexibility in a slow period on a platform, Personalise the customer journey, create more frequent touchpoints. follow your target audience, and be constantly innovating and testing in online spaces where your customers hang out.
- Adopting AI is a game-changer.
- Create a customer journey map (like the one you see below)
BEHIND THE SCENES
Why is omnichannel marketing important?
We know it’s important – that’s why this event was put together.
But why is it important? Why should we be thinking big-picture instead of doubling down on platforms that are working?
Well, picture this:
Imagine scrolling through TikTok and stopping dead in your tracks at a hilarious video about a new brand of sneakers. Intrigued, you search for the brand on Google and find sleek product photos and glowing reviews on their website. Now you’re really interested! But before pulling the trigger online, you head to a physical store to try them on for size. That seamless journey, from social media spark to in-store interaction, is the magic of omnichannel marketing.
It’s not just about being present everywhere, though. Omnichannel marketing uses targeted tools like Google Ads to reach you at the exact moment you’re searching for something similar. Maybe you saw retargeting ads on Meta (Facebook and Instagram) after checking out the brand website, reminding you of those awesome shoes.
But how does the brand know what to show you? That’s where accurate data comes in. By tracking your activity across channels, they can tailor their message to your interests. This doesn’t feel creepy, it feels convenient! You see relevant ads, get personalised recommendations, and ultimately have a smoother buying experience.
Here’s the real kicker: omnichannel marketing isn’t just about making a quick sale. It’s about building strong customer relationships.
By providing a unified experience and making you feel valued, brands can turn you into a loyal fan. This is where a strong customer retention strategy comes into play. Remember those retargeting ads? They’re a gentle nudge to remind you about the brand you already showed interest in. Omnichannel marketing keeps the conversation going long after your initial purchase, fostering brand loyalty and increasing the chances you’ll come back for more.
📸 THE PHOTO WALL
THE EVENT
Want to chat about how you can grow your business? Get in touch for a complimentary growth planning session with a Megaphone expert.