Winning SMM campaigns for Brisbane businesses

Social media marketing (SMM) is a type of online marketing. It uses social media platforms and websites to achieve marketing goals, e.g. driving sales, brand recognition, trustworthiness, and customer satisfaction.

The 6 most common and effective types of social media marketing are social network ads, social content, social sharing, social news, microblogging, and community blogging. Each one has its own benefits and drawbacks. All 6 come down to paid ads or social content.

Here are 5 steps to using organic social media marketing effectively.

Create a tailored marketing strategy. Identify your target audience, determine your brand message, choose the platform(s) you’ll use for marketing. Figure out what content works best on the platform you’re using.

Create valuable, interesting, and share-worthy content that makes your brand stand out on social channels.

Post consistently while ensuring quantity does not come at the expense of quality.

Engage your audience through polls, quizzes, live streaming, and responding to their comments.

Track your marketing metrics and KPIs to measure the success of your strategy.

Using social media to grow your business can be a little tricky at first. Here are a few tips to help you get started and succeed in social media marketing:

Analyse your audience to create relevant content that resonates with them. You can check the analytics section on your social media page accounts to gain insights into the demographics, interests, and preferences of your existing audience.

Choose the right channel that your audience is likely to be on.

Set only one or two goals to keep things simple at the beginning and avoid losing focus. Some of the common goals of social media marketing include increasing brand awareness, generating leads, gaining followers, boosting sales, and driving website traffic.

Define your success metrics. Some of the common metrics of social media marketing include clicks, reach, engagement rate, and sentiment. Research your KPIs and OKRs well in advance to make sure you’re focused.

Apply the rule of 80-20 to the content you create (80% of your content should be focused on informing, entertaining, and educating your audience and 20% should be focused on direct promotion for your business.)

Post consistently and at the best time to maximise your Return on Investment (ROI).

Be quick to engage with your audience.

Track and measure your results. You have to constantly make the necessary tweaks to your strategy to reach your branding and marketing goals.

Given the fact that over half the world’s population is on social media, having an online presence gives you tremendous reach. It’s increasingly necessary for both big and small businesses in order to succeed.

Social media marketing can help you up your marketing game by increasing brand awareness and loyalty, improving SEO, driving website traffic, connecting with existing customers, and reaching individuals who are likely to convert to paying customers.

The four pillars of marketing your brand on social media are:

Uniqueness: Create content that stands out and ensure your business personality shines through

Influence: Be influential in your niche by giving your audience greater insights into it.

Trust: Gain the trust of your audience by constantly releasing entertaining and unique content.

Relevance: Maintain relevance by providing content that aligns with your business while staying at the top of the trends in your industry.

Whether you’re new to social media marketing or an expert at it, this marketing strategy is not easy.

Challenges of social media marketing include drafting a strategy from scratch, understanding your audience persona, identifying the right platform, meeting customer expectations, and measuring ROI.

That’s why many brands, including all our clients, find it prudent to hire a winning social media marketing agency like our own to help them do better.