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FAQs

What is the best way to market on social media?

There are 2 best ways to market on social media: using organic methods and paid ads. Paid ads mean buying clicks and traffic with money. Organic methods mean creating content people want to see. The surest way to market on social media successfully is using a combination of these two methods.

Platform-wise, Facebook is still the most popular social media site worldwide and in Australia. Possibly the most profitable (and fastest-growing platform) in Social is TikTok. Instagram is another popular platform that delivers incredible returns for fashion, beauty, and lifestyle industries.

Twitter is perfect for businesses that want to talk to their customers in real time. LinkedIn, on the other hand, is great for B2B companies and those who want to become leaders in their field.

How much should I spend each month to market on social media?

Speaking very broadly, SMM should be 10-30%+ of your marketing budget. But for some brands, including many Megaphone customers, the number is a lot higher. Social platform-based businesses can even invest 100% of their marketing spend on platforms like Facebook, TikTok, and Instagram.

We recommend spending no less than $2,500 on management plus ad spend ($2,500+). This is enough to pay a quality agency or freelancer and have some money to spend on actual ads.

Remember that social media marketing costs can be different depending on the platform, campaign complexity, competition, and territory. To know how much your campaign will cost for sure, talk to Megaphone today.

Why is Megaphone the best company in Melbourne for marketing?

Megaphone is one of the best marketing firms in Melbourne because of their 150+ strong team, 10+ years of experience, and $100 million in revenue delivered to clients each month.

More specifically, we have a huge team of skilled marketing professionals. These folks excel in a wide range of marketing strategies. These include tactics such as social media marketing, SEO, and PPC advertising.

This lets us look at marketing as a whole and work with clients to create winning multi-channel strategies. We can help create a marketing plan that fits your business goals better than anyone else. And we’re known for getting results, too!

Whether you want leads, traffic, sales, or something else, Megaphone can help!

How do people in Australia use social media?

Australians use social media to shop, socialise, play games, and more. TikTok, Facebook, Instagram, Twitter, LinkedIn, and YouTube are the most used social media sites in Australia.

With over 16 million active users, Facebook is by far the most popular platform. Instagram comes in second with 9 million active users. Twitter has about 5 million people who use it regularly, while LinkedIn has about 11 million people who have signed up. YouTube is also very popular in Australia, and many businesses use it to make videos and reach more people. TikTok is the fastest-growing of all platforms.

Is marketing on social media moral?

SMM may be unethical when it’s used to promote a product or service in a manner that is deceptive or misleading. But social media marketing can be ethical if it is clear and follows best practices in the field – as well as your own common sense and moral compass.

Best practice tips include making it clear when content is sponsored, giving followers something of value, and respecting user privacy.

How do you measure marketing efficacy on social media?

For social media marketing to be successful, you need to track key metrics like CPC, conversions, clicks, and more. You can do this using native dashboards in apps like Google Ads and Facebook Ad Manager. You can also use third-party tools.

Either way, your tools will give information about how followers interact with your ads, what posts are doing well, and how much traffic (or conversions) social media is getting you. By keeping track of these metrics, you can improve how well your social media marketing campaigns work.

How is SMM different in Australia?

Social media marketing in Australia is different in a few key ways. First, it tends to appeal more to younger people. Second, it’s influenced by the UK, the US, and Asia; a unique situation for an English-language country. This means Australians consume content and ads from all three markets.

Demographically, Australia doesn’t have as many people as some other countries, so businesses need to be smart about who they’re trying to reach.