(Last updated March 2024)
Getting verified on TikTok gives you a blue tick next to your account name. It also helps get more views, more followers, and more traction in the long run. It’s a small but important part of your SMM efforts.
On this page, we’ll explain how to get verified and how being verified helps your personal or business account. We’ll also share a few tricks we know through our sister company; Trend.fm, Australia’s #1 TikTok agency. Let’s start with…
What does it mean to have a TikTok verified badge?
A TikTok verified badge means an account has been confirmed by TikTok as belonging to the user it represents. It’s an easy way to confirm the authenticity of a profile.
Without a verified badge, a TikTok account representing a brand, celebrity, etc, could belong to anyone.
How to get verified on TikTok: Step-by-step
There’s no standard application process for getting verified on TikTok. That being said, there are a few things you can do to get a blue tick sooner rather than later.
All of them revolve around getting more followers, producing more content, and becoming respected on the platform. The faster you get traction and authority, especially in a tight niche, the faster you become important enough to get verified.
Step 1 – Create quality content
The best way to get the coveted blue checkmark is to create lots of quality content. Focusing on a specific topic or industry helps; it helps you stand out in a sea of similar videos posted each day. It’s a shortcut to becoming respected by a specific audience.
For example, if you want to be a TikTok travel influencer, create videos highlighting destinations around the world. If you want to start a TikTok account focused on makeup tutorials, cover tips and tricks on how to apply different products.
The more consistent you are, the easier it is to get verified.
Creating viral content
If you have viral content – incredible. This helps get a blue tick faster. If not, keep putting your best content out at the right time to get as much traction as possible.
Something else you can do is piggyback off viral content. Make reaction videos, participate in popular challenges, etc. The more you get TikTok’s attention, the likelier you are to get verified fast.
Step 2 – Use the right hashtags
Hashtags help you connect with others who share your interests. Make sure to choose ones that are popular but also relevant to your niche. For example, if your niche is beauty, you may consider choosing #beautytips, #makeup, #skincare, #haircare, etc.
If you notice that certain hashtags are getting lots of views, try posting a video related to those hashtags. For example, if #TikTokChallenge is blowing up, you could create a challenge or participate in a popular one.
If you’re not sure which ones to choose, use our Hashtag generator to find relevant hashtag suggestions.
Step 3 – Get social proof
Getting social proof from other influencers and brands helps get verified faster.
Once you get some traction, reach out to other influencers and brands for collaborations. Look for sponsors. The more legitimate your profile looks and the more social proof you have, the faster you get that blue tick.
Brands love seeing their products featured in other people’s videos, so tagging them in your own content is smart – even if you’re not sponsored yet. The same applies to influencers; tag them first, even if you aren’t collaborating, and hope they tag you back.
Step 4 – Get verified on other social media platforms
If your accounts on other social media platforms are verified, this can get TikTok’s attention as well. They’re much more likely to verify your TikTok profile if your linked socials are already verified.
Step 5 – Win media features elsewhere
Media exposure builds credibility and increases followers. Focus on creating quality content in your niche and reach out to the media where possible. The more visible you are, the better.
If you are lucky enough to be featured on major news channels – CNN, Popsugar, Vogue, etc – make sure to highlight those features on your profile.
Step 6 – Play by the rules
This should go without saying, but you have to follow all of TikTok’s rules and guidelines if you want your account to be verified. Breaking rules could lead to getting banned and never receiving the badge.
How many followers do you need for TikTok verification?
TikTok verification is not an automated process, so there’s not a set number of followers you need to have.
Instead, the TikTok team assesses profiles case-by-case, taking several factors into consideration. While your follower count is an important metric, what’s more important is your engagement and the quality (and viral potential) of your content.
One reason having followers doesn’t automatically mean you get a tick? Loads of people buy followers.
Why should you get verified on TikTok?
Verification comes with several benefits. Here are the main ones.
1. Increase authenticity
With a blue tick, everyone knows your account is genuine and that you are the person (or brand) you claim t obe.
This gives your account credibility, which can help you build trust with followers. It also tells people who know you from other channels that this is the real you.
Getting verified also stops copycat accounts. The blue tick mark can’t be faked, so people can easily spot fake accounts and report them.
2. Reach more people
Verified account content is favored by the algorithm and shown more often on Search and Suggestions. This makes people more likely to follow and engage with your content.
When you have a TikTok verified badge, other users are more likely to like and repost your content because they know it’s from a trusted source. And when people engage with your TikToks, the algorithm gives you even more reach.
3. Access new opportunities
Some companies offer better rewards and benefits for partnerships with verified creators. For example, brands might give verified creators extra exposure via sponsored posts or exclusive giveaways that aren’t offered to unverified accounts.
Influencers who have a TikTok verified badge may be given priority when it comes to participating in influencer marketing campaigns with high-profile, popular brands.
Even though many brands will care more about followers and engagement, having the blue tick mark next to your name certainly won’t hurt. You’ll only see more success because of it.
4. Win instant authority
Having a blue tick immediately lets people know you’re well-known. Sounds cheesy, but it’s true. People take a few seconds longer to check out accounts that have a blue tick on them because they assume they belong to someone famous.
Conclusion
Getting verified on TikTok is different to getting a blue tick on Instagram. There’s no straightforward application process; you just have to keep doing the right things until TikTok notices you and gives you the blue tick.
Focus on winning over followers, getting media mentions, and working with brands and influencers.
For a free consultation on TikTok marketing, click here and see how we can help you turn your TikTok channel into a profitable sales channel.
Frequently asked questions
Can you request to be verified on TikTok?
No, there is no way to request or apply for a TikTok verified badge.
Does TikTok verification happen automatically?
No, since there are no specific verification metrics, it’s up to the TikTok team to manually verify people.
What is the difference between a popular creator and verified account badge?
The popular creator badge is a yellow checkmark and indicates that an account is popular among TikTok users. It is not the same as verification, and is often awarded to accounts with only a few thousand followers.
How many views do you need to get verified on TikTok?
There is not a set number of views you need to get verified, as the TikTok team verifies profiles on a case-by-case basis.
