Driving sales for an online drinks brand can be a challenging—yet rewarding—endeavour. With the digital landscape evolving constantly, leveraging the right digital marketing strategies is pivotal to standing out in the Australian market and capturing the attention of your potential clients. But how can a drinks brand use the power of digital marketing to its benefit?
So you can take your drinks brand to the next level, here’s a comprehensive guide to maximising sales through effective digital marketing:
Step 1: Social Media
In the 21st century, social media is the cornerstone of digital marketing. That’s true for all types of businesses, including selling drinks. With brands like Bacardi, Captain Morgan, and Veuve Clicquot hitting an Instagram follower growth of more than 60% in one year, there’s no doubt social media platforms (including but not limited to Instagram) can be a powerful ally for your drinks brand.
What to do: Harness the power of platforms like Instagram, TikTok, and X to engage with your audience. Share captivating visuals, user-generated content, and behind-the-scenes glimpses to create a compelling brand narrative. Encourage user interaction through contests, polls, and interactive posts to foster a community around your brand.
Step 2: Create Quality Content
The social media profiles of your drinks brand aren’t worth much if you don’t have some proper content to share with your followers. So, step two of your digital marketing strategy should be to create quality content. Keep in mind that quality online content is characterised by several key elements that collectively contribute to its effectiveness and value, including relevance, accuracy, engagement, originality, and consistency.
What to do: Craft engaging and informative content through blogs, videos, and infographics centred around your brand and the world of beverages. Offer information about stuff that your followers will value, such as cocktail recipes or new drink games.
Step 3: SEO
SEO means Search Engine Optimisation, and it’s the best digital marketing strategy for saving money on social media ads. Its purpose is to ensure that your website and social media platforms appear as highly as possible on the search results pages of Google, YouTube, Amazon, and so forth. After creating quality content, it’s time to SEO-optimise it!What to do: Conduct keyword research to identify popular search terms related to your products. Incorporate these keywords naturally into your website copy, product descriptions, and blog posts to improve your search engine rankings and drive organic traffic. If needed, get some professional help.
Step 4: Influencer Marketing
If SEO doesn’t get your website and social media profiles up and running, then it’s time to get some influential help. There’s no shortage of “booze” influencers in the land down under, and they cannot wait to showcase your products on their profiles.
What to do: Collaborate with influencers or micro-influencers in the beverage and lifestyle niche, as partnering with individuals who align with your brand values can amplify your reach and credibility. Encourage them to share authentic experiences with your products to resonate with their followers.
Step 5: Email Marketing
We have already told you why email marketing is more important than ever. So, there’s really no excuse for your drinks brand to snub the relentless promotional power of this tried-and-tested digital marketing strategy.
What to do: Build and nurture relationships with your customers through personalised email marketing campaigns. Segment your audience based on their preferences and purchase history to deliver targeted and relevant content. Use email campaigns to announce new products, offer exclusive deals, or share engaging stories about your brand.
Step 6: Retargeting Strategies
Retargeting strategies refer to marketing tactics designed to re-engage potential customers who have previously interacted with a brand but haven’t completed a desired action, such as buying a product, signing up for a service, or filling out a form. While not essential, retargeting strategies are useful for driving your digital marketing strategy forward once you are done with email marketing.
What to do: Employ retargeting ads to re-engage potential customers who have previously visited your website but didn’t make a purchase. Tailor ads showcasing the specific products your customers viewed, enticing them to revisit and complete their purchase.
Step 7: Customer Service
The global customer service industry is expected to be worth more than 32 billion dollars by the end of the decade. Businesses would never invest so much money in something that doesn’t pay off, so there’s no doubt your drinks brand needs premium customer service. This digital marketing strategy is not about attracting new clients or followers, but rather about keeping your existing clients happy.
What to do: Promptly address customer queries and concerns across all digital channels, as positive customer experiences can lead to repeat purchases and positive word-of-mouth referrals.
Step 8: Data Analytics
The final piece of the puzzle? Data analytics. According to Exploding Topics, 3 in 5 organisations use data analytics in their operations. So, what is your drinks brand waiting for? While we have listed this step last, data analytics is really something businesses should apply to their digital marketing strategies from the very start to the very end.
What to do: Leverage analytics tools to track and analyze customer behaviour, website traffic, and campaign performance. Use these insights to refine your strategies, identify trends, and make data-driven decisions to optimise your marketing efforts.
Round-Up:
In conclusion, mastering the art of digital marketing is essential for boosting sales and establishing a strong presence for your online drinks brand in the Australian market. By implementing a mix of social media engagement, content creation, SEO optimisation, and customer-centric strategies, you can effectively drive sales and foster long-term relationships with your audience.
Remember: digital marketing is an ever-evolving landscape, so stay agile, adapt to changes, and consistently innovate your strategies to stay ahead in the competitive Australian online drinks market.
