Megaphone: #1 Google Ads Management Agency in Australia

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As a top 3% Google Partner, our clients get a FREE ad credit of $600 from Google themselves! So get started on Google Ads, with Australia’s top Google Ads Agency.

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FAQs

What do I need to do to create a Google Ads account?

All you need to get started is an email address and a website set up for your business. Signing up for an account is free! You only pay when potential customers take action, e.g. click on your ad. The only thing you need to just open an account is a few minutes of time.

How long does a Google Ads campaign run?

Every Google Ads campaign has a default setting with no end date. You can change this setting any time you need. Google Ads gives you the ability to choose any date to end your campaign. By default, your campaign will end on 11:59pm of the selected date.

Sometimes, when running many Google Ads campaigns, it can be easy to forget to set an end date. Your campaigns need constant attention. If you can’t spare the time, take advantage of an expert team like Megaphone Marketing to run your campaigns for you.

How long does it take to master Google Ads?

Learning Google Ad basics takes a few hours with an online class (Google offers these). Mastering Google Ads can take 100 hours or more! If you aren’t able to commit to that time investment, it may be smart to hire an agency or expert to help you.

Hiring someone to help with Google Ads management can also increase your Return on Ad Spend by a great deal. Ads managed by experts have higher ROAS (return on ad spend) and free you and your team up for more important things.

What skills are required for Google Ads?

Three important skills are keyword selection, bidding configuration, and targeting. If you can’t master these skills, you run the risk of wasting your marketing budget for nothing. A fourth skill is understanding data; this helps measure the progress of your campaigns and compare yourself to benchmark figures.

There are lots of challenges to developing these skills. One of the harder skills for advertisers is targeting (i.e. being able to identify your audience). Bidding and keyword selection are more about analysis, whereas targeting is about understanding the people in your market.

How much does it cost to hire a team to manage my Google Ads?

Usually a Google Ads team will charge between 10-20% of your click budget. Some may offer package deals and these may differ depending on the ad type. Search ads are much cheaper than display ads and are the go-to option for operating on a budget.

Some marketing agencies might charge a flat monthly fee, with a 5-10% of your click budget on top of it. Check out Megaphone Marketing’s homepage to get a quote started for your business. Megaphone Marketing is the number one marketing agency in Australia and has over 150 digital marketing experts on staff!

What makes an awesome Google Ads manager?

The most important skill a Google Ads manager can have is to know the newest audience search trends. This is one of the busier positions in marketing, so time management is super important. Selecting the right Keywords and knowing the audience are also important skills.

In an ideal world, you really want a team – not an individual – to manage your Google Ads. It’s easier for a team to have all the qualities necessary to run profitable campaigns for you. And you get a whole team backing you, instead of just one expert!

What are some of the benefits of hiring a dedicated Google Ads manager?

Hiring a Google Ads manager via an agency has many benefits. For one, you get a completely new perspective on your offer and your account. This can be really helpful as sometimes it is hard to see the bigger picture when you are thinking about operations all the time.

The most important benefit is that a dedicated Google Ads manager makes you money with their skills. A skilled manager will know which keywords to bid for, who to target, how much to spend each day, etc. This means your budget dollars give you bigger returns.

A dedicated management team will also take time-consuming tasks off your plate. This means you get more time to work on other important parts of your business. Here at Megaphone Marketing, we save our customers time and money while delivering an outstanding ROAS; not bad, if we say so ourselves!

What are 3 important principles for achieving your Google Ads campaign goal?

Relevance

Command

Results

Having relevant ads is the first principle to making your campaign work. This is about reaching the right person by knowing your audience and what they are searching for. To do that, you need to be able research keywords that people are searching for in your niche.

The command principle means that you can customise and adjust your campaign anytime. You can change the budget, modify the end date, or adjust campaign settings.

Results are determined by the advertising data that Google Ads tracks. These stats make it super easy to see how well or poorly your campaign is performing. This lets you adjust your efforts and budget as you need to. This is also a reminder that you will also only pay for results (like clicks) with Google Ads. The question is, are you paying the right price?