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Content – Your Most Profitable Marketing Strategy Ever

Content marketing generates 3x more leads than outbound marketing. It’s also 62% cheaper. In the long term, it’s the most profitable way to market your business – period. Why is content so effective?

First, your customers are hungry for content. They’re looking for it on Google, Facebook, YouTube, and other channels. Produce the right content and customers will find you.

Second, content marketing wins prospects’ trust. You’re not selling; you’re educating, entertaining, and answering questions. When customers are ready to buy, you’re their #1 choice. 

In other words, content doesn’t just sell the same way an ad does. It connects you with your dream customers, then nurtures those relationships on autopilot. 

Want to harness the power of content marketing for your business? We can help. 

GET A FREE CONSULTATION

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Content from Megaphone

Most Australian agencies talk the talk, but have no real experience with content. Megaphone is different. We’ve helped hundreds of Australian brands produce winning creatives and content. 

Our sister company, Trend.fm, is the #1 TikTok content agency in Australia. We won 2022’s Global Content Marketing Agency of the Year in the Global Content Awards. Our team of 150+ cross-channel marketing experts produces outstanding content across all channels.

Why waste time and money creating content your audience doesn’t care about? Create content that attracts, engages, and retains the right customers for your business – that’s where we can come in handy.

Ready to grow your brand?

GET A FREE CONSULTATION

How do we make $100M in revenue for our clients each month?

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One-Of-A-Kind Content

Copy everyone else and you’ll get ignored. We’ll create stand-out content that is unique to your brand.

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Data-Driven Content

We make informed decisions based on years of testing and massive amounts of data.

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Top-To-Bottom Transparency

Get full access and proactive updates on your accounts. We never ever leave you in the dark.

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No Lazy Content Here

You’ll get creative, high-quality content that never stops giving value to your customers.

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We’ll Take Care Of You

You can rely on our #1 Clutch rating, our 90% client retention rate, and our hundreds of 5-star reviews.

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Australia’s Best Creatives

We train some of the best content creators in Oz, so we can produce messages your customers will love.

Real Clients, Real Reviews

Book Your Free Content Marketing Strategy Session (worth $1,200)

Want to be a thought-leader in your industry? Llet’s get started. Talk to us and get a content strategy session, usually worth $1,200, from Australia’s #1-rated agency

Yes, I want to claim my FREE strategy session!
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Our clients on their amazing results

Making the switch to a marketing agency is a big decision! So why is working with Megaphone the best decision for your business? Hear from some of our amazing clients on their experience with Megaphone and the results we’ve been able to achieve!

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FAQs

What do you mean by content marketing?

Content marketing is a marketing strategy that focuses on attracting, engaging, and retaining an audience through the creation and sharing of relevant content, such as videos, articles, and podcasts.

The main goals of this strategic marketing approach are establishing expertise, improving brand awareness, keeping your brand top of mind, and staying at the forefront of your customers’ conversations

What is content marketing with example?

Content marketing is a marketing strategy that uses relevant content to attract, engage, and retain potential customers.

Videos, blog articles, social media posts, guides, and podcasts, are all examples of content marketing.

What are the 5 types of content?

When it comes to content marketing, choosing the right type of content to create is as important as the content itself. The 5 types of content marketing formats that you can include in your strategy are blog content, videos, podcasts, infographics, and social media posts.

What are the 7 steps of content marketing?

Follow these 7 simple steps to create a successful content marketing strategy:

Define your goal before you start planning.
Identify your buyer persona to help you create more relevant content.
Run a content audit to help you evaluate your content marketing strategy.
Pick the best content management system (CMS) for your business goals.
Determine which kind of content best resonates with your audience (written content, video content, audio content, etc).
Do content marketing research to help you come up with content ideas that your audience will be interested in.
Publish & manage the content you created.

What are the 4 pillars of content marketing?

The 4 key pillars of effective content marketing are:

Understanding your buyer persona and creating tailored content.
Creating content that’s useful, relevant, interesting, and share-worthy.
Creating a publishing plan to get the most out of the content you create.
Building your brand and promoting your content via multiple social media and email channels.

What are the 5 rules of content marketing?

The following are the 5 golden rules that you have to abide by for content marketing success:

Quality over quantity: it’s better to have 100 valuable and share-worthy pieces of content than 1000 that no one is interested in.
The rule of reciprocity: tap into the complex human phycology to boost your strategy results.
Stay accessible and don’t ghost your audience: don’t publish content and leave it there to die as your audience won’t hesitate to replace you if you’re not available.
Close your mouth and open your ears: join discussions with your audience and read into their content to figure out what interests them.
Focus is key: build a solid content marketing strategy and stick to it—don’t try to be all things to all people because you can’t!

What is the main objective of content marketing?

The key objectives of content marketing are bringing brand awareness, fostering brand loyalty, attracting new customers, increasing customer engagement, and driving profitable customer action.

What degree do you need to be a content marketer?

You’ll need a Bachelor’s degree in marketing to become a content marketer.

What is the role of a content marketer?

A content marketer is required to create print, video, and visual content that keeps the company’s audience engaged.

How long does it take to become a content marketer?

Companies typically require candidates to demonstrate at least one year of experience of professional marketing experience in a similar role.

There are some core skills you need to take time to learn to qualify for this position, including SEO, lead generation, content management, data analysis, planning, and editing skills.

Who is the best content marketer?

A content marketer is someone who understands the ins and outs of content marketing. They are experts in their field and can help you broaden your knowledge and hence improve the quality of your content.

The top content marketers that you can follow and learn from are Gary Vaynerchuk, Ann Handley, Ryan Deiss, Neil Patel, Rand Fishkin, Robert Rose, Larry Kim, Joe Pulizzi, Kim Garst, Jennifer Polk, Tim Ferriss, Jeff Sheehan, Joanna Wiebe, Jay Baer, Scott Stratten, and Pam Moore.

Is content marketing difficult?

Content marketing is not easy since it has to be both consistent and constant to succeed. Creating one valuable piece of content is challenging enough, let alone creating many high-quality pieces consistently and constantly without seeing instant results like you would with advertising.

But if you think you have what it takes to build and implement a successful content marketing strategy, the incredible and sustainable results are definitely worth playing this long game.