Turn your website into a cash machine with content marketing

Content marketing is a marketing strategy that focuses on attracting, engaging, and retaining an audience through the creation and sharing of relevant content, such as videos, articles, and podcasts.

The main goals of this strategic marketing approach are establishing expertise, improving brand awareness, keeping your brand top of mind, and staying at the forefront of your customers’ conversations

Content marketing is a marketing strategy that uses relevant content to attract, engage, and retain potential customers.

Videos, blog articles, social media posts, guides, and podcasts, are all examples of content marketing.

When it comes to content marketing, choosing the right type of content to create is as important as the content itself. The 5 types of content marketing formats that you can include in your strategy are blog content, videos, podcasts, infographics, and social media posts.

Follow these 7 simple steps to create a successful content marketing strategy:

Define your goal before you start planning.
Identify your buyer persona to help you create more relevant content.
Run a content audit to help you evaluate your content marketing strategy.
Pick the best content management system (CMS) for your business goals.
Determine which kind of content best resonates with your audience (written content, video content, audio content, etc).
Do content marketing research to help you come up with content ideas that your audience will be interested in.
Publish & manage the content you created.

The 4 key pillars of effective content marketing are:

Understanding your buyer persona and creating tailored content.
Creating content that’s useful, relevant, interesting, and share-worthy.
Creating a publishing plan to get the most out of the content you create.
Building your brand and promoting your content via multiple social media and email channels.

The following are the 5 golden rules that you have to abide by for content marketing success:

Quality over quantity: it’s better to have 100 valuable and share-worthy pieces of content than 1000 that no one is interested in.
The rule of reciprocity: tap into the complex human phycology to boost your strategy results.
Stay accessible and don’t ghost your audience: don’t publish content and leave it there to die as your audience won’t hesitate to replace you if you’re not available.
Close your mouth and open your ears: join discussions with your audience and read into their content to figure out what interests them.
Focus is key: build a solid content marketing strategy and stick to it—don’t try to be all things to all people because you can’t!

The key objectives of content marketing are bringing brand awareness, fostering brand loyalty, attracting new customers, increasing customer engagement, and driving profitable customer action.

You’ll need a Bachelor’s degree in marketing to become a content marketer.

A content marketer is required to create print, video, and visual content that keeps the company’s audience engaged.

Companies typically require candidates to demonstrate at least one year of experience of professional marketing experience in a similar role.

There are some core skills you need to take time to learn to qualify for this position, including SEO, lead generation, content management, data analysis, planning, and editing skills.

A content marketer is someone who understands the ins and outs of content marketing. They are experts in their field and can help you broaden your knowledge and hence improve the quality of your content.

The top content marketers that you can follow and learn from are Gary Vaynerchuk, Ann Handley, Ryan Deiss, Neil Patel, Rand Fishkin, Robert Rose, Larry Kim, Joe Pulizzi, Kim Garst, Jennifer Polk, Tim Ferriss, Jeff Sheehan, Joanna Wiebe, Jay Baer, Scott Stratten, and Pam Moore.

Content marketing is not easy since it has to be both consistent and constant to succeed. Creating one valuable piece of content is challenging enough, let alone creating many high-quality pieces consistently and constantly without seeing instant results like you would with advertising.

But if you think you have what it takes to build and implement a successful content marketing strategy, the incredible and sustainable results are definitely worth playing this long game.