Droneit

Droneit’s EOFY campaign propels the business to new heights

Constantly striving to reach new heights, DroneIt’s presence extends across borders — they’ve been involved in projects in Australia, New Zealand and the Pacific Islands, working with many large-scale businesses and covering everything from Film & TV documentaries to more complex aerial mapping data collection.

Regardless of the size and scale of DroneIt’s work, their flawless safety record is something to admire. They continue to strive to stay a Zero Harm and incident-free company. Alongside safety, they also pride themselves on innovation – which is why they approached Megaphone. 

After working with sub-par agencies who “were all hype then all fizzle”, they came to Megaphone begging for a partner who could ride the innovation wave alongside them. DroneIt felt that Megaphone could offer a better strategy across more channels – exactly what’s played out.

The EOFY campaign in a snapshot

Turning $41k into $250k in just 6 weeks – here’s how we did it

In a mere six weeks, we orchestrated a remarkable transformation, turning a $41,000 investment into an impressive $250,000 in revenue. The driving force behind this phenomenal success was a well-thought-out strategy that encompassed multiple facets of marketing and engagement.

In 5 ways, here’s how we did it.

Our journey began with the implementation of a Book & Win giveaway campaign. 

Droneit was never short on leads. But being a big purchase decision for consumers, with an AOV of $2,850, getting those customers to purchase was always the hurdle.

That’s where the Book & Win Giveaway came into play. This premise was simple: sign up for a drone training course and you go in the running to win one of two $4,000 drones.

This innovative incentive not only drew attention but also inspired action – increasing the number of purchases and improving website conversion rate significantly.

For seamless execution of the EOFY “Book & Win” campaign, we ensured that Droneit’s dedicated landing page would integrate smoothly with our advertising messaging.

With the Giveaway and Landing Page infrastructure all set up, our next step was all about promotion. The offer was great. Now we had to shout it from the rooftops.

This involved making a series of compelling static and video creatives (ads).

These visuals were carefully designed to serve two concurrent purposes: to effectively convey the value of the giveaway, and to capture attention with eye-catching graphics and persuasive messaging.

In addition to the captivating creatives, we introduced a collection of informative videos. 

These detailed videos provided a clear breakdown of the giveaway, offering participants a comprehensive understanding of the terms and conditions of entry. 

Notably, our videos featured none other than Droneit’s very own Lee Carseldine, a star actor, and our esteemed internal content creators. Their presence added a personal touch, enhancing the connection between our audience and the Droneit brand.

Throughout our campaign, the strategic use of EOFY (End of Financial Year) messaging played a vital role. Using consumer psychology to our advantage, we were able to play on themes like urgency, scarcity and imagination to encourage viewers to take the plunge.

But its success wasn’t limited to promo videos of Lee, or statics showing off the drone giveaway competition. The urgency and FOMO copy from the EOFY had a chain reaction benefit for other, more evergreen ad campaigns. 

We were able to take the learnings (and elements on the creates) to lay the foundation for ad accounts across the board, ensuring sustained performance beyond the initial push.

How does Droneit feel about it all?

For a client that had never run a promotion like this, they now feel empowered to do this type of giveaway on a quarterly or 6-monthly basis. And with astronomically successful results, can you blame them?

Unfortunately, Droneit had been burned by other “all hype” marketing agencies in the past. The excellent, sustained results since partnering with Megaphone have given co-founders, James and Lee the confidence to trust Megaphone’s suggestions, and shown them that digital marketing agencies are not created equal – you get what you pay for.

They’re now more excited than ever to step outside of the box with their digital marketing tactics, taking on board more and more of Jordan’s innovative suggestions.

Recapping incredible success | The numbers don’t lie.

Taking a step back, it’s hard to argue with the success of Droneit’s EOFY campaign. With just a couple months to go before the EOFY, Lee and James weren’t confident that they would hit their ambitious sales target.

So they made their goal very clear:

“Jordan, we need 250k in 6 weeks to help us hit our financial year revenue target. Can you help us? Can it be done?”

2 months prior to the promotion were at $30k-$40k revenue from digital channels. Fast forward to July 1st, Droneit not only hit but exceeded their 2022/23 FY year revenue target.

After hovering around the $30k-40k mark in March and April, Droneit hit $118k and $131k in May and June respectively. The client is stoked.

This was no flash in the pan either. By harnessing all of the positive learnings from the EOFY campaign, Jordan and the Megaphone team were able to continue the momentum, hitting a record-breaking $135k in August.

Exciting opportunities on the Droneit horizon | Where to next?

Thanks to the success of the EOFY campaign, Droneit now has cash in the bank to pursue other exciting opportunities — “Because of this, we’ve not only been able to invest in a whole new fleet of drones, but we can invest in staff and also innovations like AI.”

Want to learn more about how Megaphone can help your business grow? Get in touch now for a complimentary business growth plan.