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Backlink Building Strategy and Best SEO Practices for 2024

By Lauren Oakes 30 May, 2024, 6 mins read
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Staying on top of your SEO game is more important than ever, and if there is one way to boost your website’s visibility and credibility, it’s through strategic backlink-building techniques. 

At Megaphone Marketing, we know that a successful SEO strategy needs to focus on three things: backlinks, on-page SEO, and off-page SEO. 

Without those three elements working in tandem, you’ll find yourself in the deep depths of the Google graveyard. No thanks.

In this friendly guide, we’ll walk you through what backlinks are, why good link-building strategies are essential, and our top link-building tips. We’ll also share some of the best link-building methods for 2024.

What are Backlinks?

Backlinks are links from other websites that point to your website. Think of them as digital endorsements—when a reputable site links to your content, it’s like they’re vouching for you, which makes search engines like Google take notice. 

High-quality backlinks can improve your search engine rankings and help more people find your site. Since backlinking is done outside your website, it’s considered off-page SEO instead of on-page SEO, which focuses on content within your site.

The Importance of a Good Backlink Building Strategy

Solid link-building methods are important for several reasons. First, they help you stand out in the crowded digital landscape. While many small businesses focus on on-page SEO using targeted keywords, backlink building is a powerful way to enhance your site’s authority and visibility.

Good backlinks tell search engines that your content is trustworthy and valuable. This can help you rank higher for relevant search terms, making it easier for people to find your website. Plus, backlinks can drive direct referral traffic. When people click on a link to your site from another reputable site, they’re more likely to engage with your content.

Backlinks can also boost your domain authority, a metric that helps you understand how your site compares to competitors. This metric isn’t a direct ranking factor for Google, but it’s a good way to measure your SEO progress. More backlinks generally mean a better chance of ranking higher in search results.

And finally, backlinks help increase your brand’s visibility and awareness. Getting links from well-known websites introduces your brand to a broader audience, helping you attract new customers and build trust in your industry.

Check out our blog post The Price of Visibility: How Much Does SEO Really Cost? for a deeper dive into SEO costs.

Best Practices: Backlink Building Techniques for 2024

Research Your Keywords

Keyword research is the first step in any good link building method. Use tools like SEMrush, Ahrefs, Google Keyword Planner, or Ubersuggest to find out what keywords people are searching for. Focus on long-tail keywords that are easier to rank for and create content that provides real value, increasing the chances of earning backlinks. This will help you execute a link building strategy. 

Put Your Keywords in the Anchor Text

When securing backlinks, ensure the anchor text—the clickable text in a hyperlink—includes relevant keywords. This not only improves the relevancy of your website but also helps it rank higher in search engines. Keyword-rich anchor text can make other sites more likely to link to your content.

Link Build Regularly 

Regular link building is key to growing your website’s authority. Treat it as an ongoing effort rather than a one-time task. Use tools like Sitechecker to help you find and analyse backlink opportunities. By consistently building new links, you’ll help your site grow and maintain its competitive edge.

Focus on Backlinks from Relevant Websites 

Not all backlinks are created equal. Aim to get links from websites that are relevant to your industry. Ensure the content on these sites relates to your own and that they have a high domain authority. Avoid paid links from low-quality sites, which can harm your SEO link-building strategy. Links from reputable review sites and authoritative domains are particularly valuable.

Create Infographics

Visual content like infographics and videos are highly shareable and can attract backlinks in blog posts or social media posts. Infographics are especially effective because they present information in a clear, engaging way that’s easy to share. Make sure these assets include links back to your website. 

Create Content that People Want to Share

Creating high-quality, share-worthy content is one of the most effective link-building methods. Focus on producing valuable blog posts, articles, case studies, and more that people will want to read and share. The more useful and relevant your content, the more backlinks you’ll earn. Megaphone Marketing can help you create compelling content that people will share again and again. Contact us to discover what we can do for you. 

Enlist Influencers 

Influencer marketing is still a powerful tool in 2024. 

For example, with over 12 million active users in Australia (and growing!), Instagram offers a massive potential audience for your brand. Also, partnering with female influencers aged 25-34, who reign supreme in engagement, or even “nano-influencers” (1k-10k followers) allows you to connect with your target audience in an authentic way and establish a strong brand presence in the Australian market.

Partner with influencers who can share your content and provide backlinks from their blogs and social media. Female influencers (aged 25-34), in particular, reign supreme in terms of engagement. Even “nano-influencers” (1k-10k followers) allows you to connect with your target audience in an authentic way and establish a strong brand presence in the Australian market.
This can boost your visibility and attract new audiences. Not to mention that it can also help you reach people who might not find you otherwise.

Write Some Guest Blogs

Guest blogging is a fantastic way to get backlinks. Write high-quality articles for reputable websites in your niche, and you’ll earn backlinks to your site. Make sure your guest posts are informative and tailored to the host site’s audience, the same as these blogs by Megaphone:

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This is one of the best link building methods for expanding your reach.

Host Competitions and Giveaways

Competitions and giveaways can generate excitement and drive traffic to your site. Encourage participants to share your link, which can help you build backlinks. This strategy boosts engagement and helps attract new visitors and potential customers.

Leverage Local SEO

Optimising your site for local keywords can help you rank well in local search results. Include local keywords in your titles, meta descriptions, and content. Local SEO is great for attracting customers searching for services in your area and can lead to valuable local backlinks.

Optimise Your Website for Mobile

A mobile-friendly website is essential for good SEO. Use Google’s Lighthouse to ensure your site works well on mobile devices. A responsive design improves user experience and can positively impact search engine rankings.

Staying ahead with your link building methods in 2024 is crucial for improving your website’s SEO and achieving higher search rankings. Following the latest link building techniques will enhance your online presence, attract more visitors, and boost your brand’s authority. 

For expert help with your link building methods and overall SEO, contact Megaphone Marketing. Our data-driven digital strategies and industry-leading optimisations can help you grow your business and achieve outstanding results.