Imagine that you own a locksmith company based in Sydney. Does it make any sense to create a social media profile for your business? Well, we’re here to tell you it does. Your services business may survive without social media, but it will have a much harder time growing and dealing with the competition.
For Australian business owners in the services industry, leveraging social media can be a game-changer. In this blog post, we’ll explore 9 compelling reasons why creating social media profiles for your services business is not just a good idea… But a strategic necessity!
1. More Visibility
If you want to be seen on the street, you need to get out of the house. And if you want to be seen by the 81% of Australians who actively use social media, you need to be on social media.
Social media platforms provide an excellent opportunity to showcase your services to a wider audience, so why wouldn’t you make the most of it? By creating engaging content and sharing valuable insights online, you can increase brand visibility and establish your business as an industry leader.
2. Deeper Connections
As a services business owner, you deal with people all the time, and you have plenty of opportunities to connect with them. But what about the people who have never entered your store?
Social media allows you not only to connect with your target audience, but with people who have never been your customers before. By understanding their needs and preferences, you can tailor your services to better meet their expectations, ultimately building stronger customer relationships.
3. Added Credibility
With Australians’ trust in business at an all-time low, establishing credibility is paramount in the services industry.
Social media provides a platform for you to share client testimonials, case studies, and industry certifications, helping to build trust and instil confidence in potential clients.
4. Teaching (and Learning)
If you share your knowledge and expertise on social media, you’re becoming sort of a teacher to your target audience. At the same time, you’re positioning your business as an authority in your field, demonstrating your team’s skills and capabilities to potential clients.
On the other hand, social media allows you to connect with new business partners via this sharing of expertise. In other words, it’s a place not only for teaching but also for learning.
5. Competitive Advantage
If you’re the only person in the world with a car, you’re going to be faster than anyone else. And if you have social media profiles, you will have a competitive advantage over services businesses that don’t.
In addition, social media feeds enable you to monitor competitors, identify industry trends, and adapt your services to stay relevant and innovative.
6. More Website Traffic
Social media serves as an effective channel for driving traffic to your website. By strategically sharing links to your landing page, you can increase conversions and generate valuable leads. Platforms such as TikTok even have business tools designed to streamline the customer journey to a landing page.
7. Better Customer Service
Social media provides a direct channel for customers to reach out with inquiries or feedback. So, they’re the kind of the best customer service platform you could ever hope for: everyone’s familiar with it, highly versatile, and goes directly to you, the business owner!
The key here is to get some help in case you get swamped by messages. Prompt and transparent responses enhance your customer service, showing clients that you value their input and are committed to their satisfaction.
8. Ads Access
Social media advertising can be costly, but it’s worth every penny when done right. Ads truly are one of the best reasons why you should create a social media profile for your services business, especially if you’re trying to expand it online or elsewhere.
Platforms like Facebook offer robust advertising tools that allow you to target specific demographics. This ensures that your services are showcased to the right audience, maximising the impact of your marketing efforts.
9. Community Building
If you want to turn your customers into community members, then social media is the way to do it. Building a community around your services business creates a sense of belonging for your clients, and this is best obtained when relying on the unifying power of social platforms.
Engage with your audience through comments, shares, and discussions to foster a loyal community that not only values your services but also advocates for your brand. Oh, and a pro tip? Try to give a common name to your faithful followers and customers so they know they’re part of something special.
The Bottom Line
As Australian business owners in the services industry, the benefits of creating social media profiles are too significant to ignore. By harnessing the power of these platforms, you can elevate your brand, connect with your audience, and drive the success of your services business in the digital era.
Embrace the opportunities that social media presents and watch your business thrive in the competitive Australian market.
