Local search engine optimisation (SEO) is crucial in ensuring that your service-based business stands out online. For Australian marketers and business owners, optimising for local search is paramount in reaching potential customers in their vicinity. But how can they do it effectively?
In this blog post, we’ll explore eight effective local SEO tips tailored specifically for service businesses operating in Australia. Ready to begin?
1. Get Listed on Google My Business
Begin by claiming and optimising your Google My Business listing. Provide accurate business information, including your business name, address, phone number, and operating hours. Later on, encourage satisfied customers to leave positive reviews, as they can significantly impact your local search ranking.
Have you ever been hungry in a city you don’t know and searched Google Maps to find the closest restaurants? Well, they’re only there because of Google My Business! Without it, they would lose clients, so don’t let your service business make the same mistake.
2. Do Local Keyword Research
Identify and incorporate location-specific keywords into your website content. This helps search engines understand your business’s geographical relevance. Consider using tools like Google Keyword Planner to discover relevant keywords for your industry and location.
Local keyword research isn’t much different from general keyword research, but there are some important things to keep in mind:
- Local keywords often include geo-modifiers such as city names, neighbourhood references, or regional identifiers to cater to local search intent.
- To research the right local keywords for your service business, focus on the services you offer and on the specific location where you’re based. For example: emergency locksmith New South Wales or gardening services Melbourne.
- Your local keyword research isn’t over without some competitor analysis. It’s vital to see what your closest competitors are up on search engines.
Speaking of proper SEO, what about doing some mobile optimisation?
3. Create a Mobile-Friendly Website
Australians aren’t alone in this one, but they’re crazy about their mobile phones! More than 92% of Australians use a smartphone on a daily basis, and around 62% of surveyed Aussies admitted using it to shop online. Even SMS marketing is brutal nowadays. The bottom line? Going mobile is important, even for service businesses.
Since an increasing number of users search for local services on their smartphones, you must ensure that your website is mobile-friendly. Google places a significant emphasis on mobile usability when ranking websites, so having a responsive design is crucial for a positive user experience.
4. Create Localised Content
Imagine this: a couple is visiting Sydney for the first time, and they’re staying at a Penrith hotel. Tired of walking around, they search for things to do in Penrith, and an article pops up on the blog of your service business’s website: “The 10 Best Things to Do in Perth.” In the list, of course, you’ve included a recommendation for your own business, potentially reaching several new customers. This is localised content in a nutshell!
To put it simply, create content that is tailored to your local audience. Include information about events, news, or trends relevant to your service area. This not only helps in engaging your audience but also signals to search engines that your business is connected to the community.
5. Get Real with Online Directories
Consistent business information across online directories is crucial for local SEO. Ensure that your business name, address, and phone number (NAP) are consistent across various platforms like Yelp, Yellow Pages, and other relevant directories. This builds trust and credibility with search engines.
6. Create Dedicated Location Pages
If your service business operates in multiple locations, create dedicated location pages on your website. Each page should contain specific information about the services offered, contact details, and customer testimonials related to that particular area. This helps in targeting a broader local audience.
7. Manage Your Online Reviews
Sadly, a job well done won’t always be rewarded with a nice review. In the service business, marketers and business owners will always need to know how to deal with customers who are, well, a bit too demanding. Getting personal with online reviews is the way to go.
Actively manage and respond to online reviews on platforms like Google, TripAdvisor, and Instagram. Positive reviews not only enhance your online reputation but also contribute to improved local search rankings. Conversely, addressing negative reviews promptly demonstrates your commitment to customer satisfaction.
8. Invest in Local Link Building
Local link building refers to the process of acquiring backlinks from websites and online sources within a specific geographical area to enhance the local SEO efforts of a business.
Acquiring high-quality local backlinks strengthens your website’s authority. So, collaborate with local businesses, sponsor local events, or participate in community activities. These efforts can result in valuable backlinks, signalling to search engines that your business is a trusted and integral part of the local community.
Implementing these local SEO tips tailored for Australian service businesses can significantly enhance your online visibility and attract a targeted local audience. By staying proactive and consistent in optimising your online presence, your service business is better positioned to thrive in the competitive digital landscape.
