In Australia, local businesses are continually seeking effective strategies to generate more leads and expand their customer base. Digital marketing is perhaps the best of the bunch, offering a plethora of opportunities for reaching a targeted audience and driving local engagement.
In this blog post, we’ll explore 7 proven ways for Australian marketers and business owners to generate more local leads using digital marketing.
Proper lead generation starts with cold emailing and lead nurturing. Together, these two strategies have allowed Leatherwood Bespoke Rosin to expand their wholesale orders by 50% and Bright Star Dental to get a 382% click-through rate increase. And there are many other success stories in Australia alone!
Cold emailing is a marketing strategy where you reach out to potential customers or clients who have not expressed previous interest in your product or service, and remains a powerful tool when done strategically. Develop a targeted list of potential local clients, personalise your messages, and focus on building relationships rather than just pushing sales.
Lead nurturing, on the other hand, is the process of building relationships with potential customers (leads) throughout their buying journey. Implement lead nurturing campaigns to guide prospects through the sales funnel, providing valuable content at each stage to keep them engaged.
Nowadays, Aussies spend more time browsing social media than ever—namely, an average of 2 hours and 4 minutes per day. Australian marketers and business owners should therefore leverage the power of social media platforms to connect with their local audience by creating engaging content that reflects the culture and preferences of Australians.
Use platforms like Facebook, Instagram, and LinkedIn to run targeted ads, engage in conversations, and showcase your products or services. Utilise local hashtags to increase your content’s visibility within the Australian community.
Creating valuable, locally relevant content can position your business as an authority in your niche. Develop blog posts, articles, and videos that address the specific needs and interests of your local audience. Incorporate keywords related to your location to enhance your search engine visibility within Australia.
Don’t be afraid to get specific: with proper keyword research (we have more about that in a second!), you can learn exactly what your local target audience is searching for and tailor your content marketing strategy accordingly.
4. SEO
Keyword research (the process of identifying and analysing the specific words and phrases people use when searching for information online) is just a part of the fascinating universe of Search Engine Optimisation (SEO), a set of practices and strategies aimed at optimising a website or online content to improve its visibility in search engine results pages.
SEO is crucial for improving your website’s visibility in local search results. Optimise your website’s on-page elements, including meta tags, headings, and content, always with local keywords. Ensure your Google My Business listing is accurate and up-to-date to enhance your local SEO efforts.
5. Google Ads
Generating local leads using just “free” or “organic” digital marketing may not be enough for businesses operating in highly competitive industries. Sometimes, you need to open your wallet and get yourself some much-needed paid ads. The number-one solution? Google Ads, for sure!
Running targeted Google Ads campaigns allows you to reach potential customers actively searching for products or services in your local area. Use location-based keywords, create compelling ad copy, and ensure your landing pages are optimised for conversions, as Google Ads can be an incredibly effective way to boost your visibility in search results and attract local leads.
By making the most of Google Ads, brands such as 66fit and Metro Print achieved incredible results. The first hit a 67% increase in conversion value, while the latter made $271,750 out of a $30,208 investment!
Remember cold emailing and lead nurturing from the beginning of our article? Well, when paired with proper email marketing, these two strategies can help your brand generate leads even more effectively.
Email marketing remains a cost-effective method for nurturing leads and retaining customers, so build an email list of local contacts interested in your products or services. Then, send targeted and personalised emails to keep your audience informed about promotions, events, and updates.
Please don’t forget to segment your email list to provide more relevant content to specific groups!
Despite being a relative newcomer (at least in comparison with Facebook or Instagram), TikTok has already convinced 8.5 million Australians, i.e., roughly 30% of the country’s population. To make the most of TikTok’s rapid rise in the Land Down Under, why don’t you develop some marketing strategies specifically for the platform?
Create engaging and entertaining content that resonates with the Australian culture. Use TikTok’s advertising options to reach a local audience and showcase your brand’s personality. Finally, keep in mind the platform’s unique style and trends to stay relevant and capture attention.
By implementing these seven digital marketing strategies, Australian marketers and business owners can effectively generate more local leads. Stay agile, analyse results, and continually refine your strategies to stay ahead in the ever-evolving landscape of digital marketing.
