In the marketing world, there is no greater debate than that of specialist marketing agencies vs full-service digital marketing agencies.
If you, like many before you, have stumbled upon this head-scratching question, then strap yourself in for a deep dive into why a full service marketing agency is the answer to your prayers.
What is a Full Service Marketing Agency?
Imagine you’re ready to launch your exciting new brand. Where would you go? To an agency that specialises in Facebook, perhaps?
If you only wanted to launch on Facebook, then sure, go for that agency.
But what if you wanted to branch out? What if you wanted to launch across social platforms like Facebook, Instagram, and TikTok, and you want to improve your SEO and email marketing too?
Well, in that case, you could hire a specialised agency for social platforms, one for email marketing, and one for SEO. But that would stretch your marketing budget pretty thin.
Sounds like what you really need is a full service digital marketing agency. One that offers your business a comprehensive range of marketing and advertising that will reach a massive audience over a multitude of channels.
What Does a Full Service Marketing Agency Offer?
A full service marketing agency is what can give your business an edge.
Why?
Because these agencies employ experts across all major marketing channels and types, often at a far better, bundled price. But more than this, a full service agency takes into account your holistic marketing strategy.
What does that mean for you?
A consistent and cohesive strategy that works across all avenues, leading to long-term revenue and growth for your business.
Still not convinced? Here are 11 reasons why a full service offering is the ultimate umbrella to weather any storm the eCommerce industry can throw your way.
Consistency
We all know that consistency is key when it comes to digital marketing.
If your brand voice or imagery differs in your EDMs, social posts, or website copy, it confuses your audience and dilutes your brand identity. Customers will move on to the next business in seconds.
Partnering with a full service agency means you’ll have a consistent message, no matter the platform or strategy.
Better Understanding of Your Brand
Just like an onion, your brand has layers. And there are only so many layers you can peel back on your own.
A full service agency wants to be as familiar with your brand, vision, and values as you are. Better yet – they’ll find layers even you won’t have noticed.
They offer a new perspective when your business is stuck in a rut or struggling to achieve your set goals.
The outcome?
A deeper understanding of your brand, smarter solutions, and a massive return on investment.
Will Give You 100% of Their Attention
Running an eCommerce business means you’re constantly jumping between different projects. Everything needs your full attention all at once.
With a full service agency, you and your business are their #1 priority. Your campaigns, success, and revenue are their entire focus.
Partnering with an agency means you won’t be so stretched trying to keep up with an ever-changing marketing strategy. Instead, you’ll have a team of experts who are 100% focused on your campaigns week after week.
Broader Skill Set & Experience
An established full service digital marketing agency has already worked in the industry for years. As a result, they have access to top-of-the-range technology, clients, and expertise.
They know what campaigns are most effective.
Your business gets the benefits of working with a well-rounded team of specialists that know the ins and outs of every digital marketing facet.
The best part? They already have a proven track record of success.
Possesses Insights into the Latest Trends
Overwhelmed by all the new trends on social media?
Battle against the algorithm not going so well for you?
You’re not alone.
The digital space has exploded in the past few years, and the pace isn’t slowing down. Unless your career is in digital marketing, you can’t stay on top of it all.
Enter: a full service digital marketing agency.
Take Megaphone, for example. We live and breathe internet trends. Working with an agency means you’ve got an insight into the latest trends. But, more importantly, they’ll be employed in your own unique strategy.
Access to the Latest Marketing Tools
There’s an abundance of incredible digital marketing tools that can help you gain important insights about your customers, search visibility, and performance.
The bad news?
These tools can get pretty expensive.
The good news?
A full service digital marketing agency comes fully equipped with the very best marketing tools, ready to take your business to the next level. They devote resources, time, and money to keep at the forefront of digital trends and developments so that you don’t have to.
Services Can Be Tailored to Your Needs
If Cinderella taught us anything, it’s that one size does not fit all.
Just like that glass slipper, one successful marketing strategy won’t necessarily work for another business. In fact, it could be a terrible fit.
With a full service marketing agency, your strategy is tailor-made specifically for your wants, needs, and customers.
More Cost-Effective Than Hiring In-House
It’s an urban myth that hiring in-house is more cost effective than hiring an agency.
In fact, it’s more likely to be the other way around. In-house staff require facilities, systems, training, and benefits that can eat into your marketing budget.
When you hire a full service agency, you get access to talented industry professionals already on top of their game, so your marketing strategy can hit the ground running.
Complements Your Company’s Existing Teams
A full service team is an extension of your in-house team – big time.
A full service marketing agency gives you a built-in team that can step in where skill sets in your in-house team are lacking. That way, your in-house team can handle projects they know they can excel in.
The result? A more efficient in-house team and no awkward learning curve for new methods or technology.
More Freedom for Your Own Team
What’s the key to a successful business? Growth.
It’s hard to focus when you’re knee-deep in complex marketing strategies.
Having a full service digital marketing agency in your corner means you can take a step away from the stress of campaigns, social platforms, and engagement and focus on what’s really important to you – growth.
Faster and Better Results
Here it is, the pot of gold at the end of the rainbow – results.
A full service agency has got its marketing down to a science. There’s no need for tentative testing or cautious strategy. From onboarding, account analysis, tool implementation, and goal setting – they know how to optimise results fast.
Every business has different goals, demands, and needs, and sometimes a specialist marketing agency just won’t cut it. Looking for a full service digital marketing agency that can streamline your brand and take your campaigns to the next level? Get in touch now for a FREE strategy session (worth $1,200)!
