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How to Create Shareable Social Media Content in 2023

By Lauren Lietzow 6 February, 2023, 4 mins read

The 3 Elements of Winning Social Media Content

The foundation of any social media strategy is creating posts and stories. Here’s a quick run-down of the three main things to include in your social posts.

The right copy (text)

Copy is a crucial part of the content creation process. In 2022 and beyond, keep your message short and sweet.

You can always link to blog posts or other long-form updates. But the copy itself should be as short as possible.

Quality visuals

Social media messages are mainly visual content. The right image or video catches a reader’s attention easier than paragraphs of straight text.

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Using images or videos in digital content delivers your message instantly and with impact.

Your call to action

Profitable social content needs to include calls to action that ask people to do something. A few common call-to-action goals include:

  • Signing up for an offer, trial, etc.,
  • Visiting a website
  • Buying a product or service
  • Attending an event or webinar.

7 must-see social content creation tips

What separates trending social content from posts that no one sees? Follow these seven tips to create popular, profitable content for any social network.

1. Know your audience

As a social media content creator, you must know your audience.

Do you have any active accounts on social media networks? Check your analytics to see who’s tuned in to you on social – and what already resonates with your target audience.

If you don’t have a social media presence, that’s okay too. See what social content your competitors post and who’s engaging with their posts. Keep those people in mind as you create images, videos, and copy.

2. Use the right hashtags

No piece of content on social media is complete without hashtags. A hashtag features the # symbol followed by a word or non-spaced phrase.

Most social media channels use hashtags to organise content and make it searchable. For example, someone can get dinner ideas on Instagram using the #recipes hashtag.

Relevant hashtags expand the reach of your social content – sometimes doubling the engagement posts get.

Protip: if you want an easy way to find hashtags on TikTok, use our TikTok hashtag generator!

3. Schedule social content

Business owners lead busy lives. Because of that, it’s not always convenient to create high-quality content for your social media accounts.

That’s why it’s beneficial to have a social content plan. A content plan lets you gather your ideas in one place and post them on a schedule you control.

4. Be consistent

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Most new social content creators experience slow growth. One of the best ways to combat sluggish growth for new accounts is by consistently posting content.

Regularly posting social content increases the likelihood of gaining a new follower or share. As time goes on, you continue building momentum and gaining a larger audience.

Remember, consistent brands typically earn 20% more revenue than non-consistent companies.

5. Stay on top of industry trends

Another tip to gain popularity on social media involves keeping an eye on trends. Staying on top of trending topics gets your company in front of huge audiences.

6. Remember the social part of social media

Many expert social media managers spend time interacting with other accounts. Being social online goes a long way.

This business growth strategy is as simple as responding to comments or questions your social pages get. We recommend going the extra mile and leaving positive comments on others’ pages.

7. Measure how your content performs

Social networks create and store data about how your content performs.

Check your analytics dashboards to find out what content generated followers, shares, and likes. Scrap ideas that need to create more buzz.

Popular social media platforms and who uses them

You know how to create social media posts like the experts. Keep the followers rolling in by posting on these popular social platforms.

Instagram

Instagram is a social media powerhouse for all things visual. It’s an ideal platform for those in the 30 and under crowd.

Let potential customers know what you’re up to with Instagram Stories. Instagram Stories are short video clips that stay on your feed for 24 hours.

Facebook

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With over 2.9 billion users, Facebook is still the world’s most popular social network. Facebook can be one of many social channels you use and should be in your content planning arsenal.

Tiktok

TikTok isn’t only for lip-syncing to your favorite song. Companies of all sizes create short-form video content on TikTok. It’s a popular platform for younger audiences – 47.4% of TikTok’s audience is under 30.

YouTube

YouTube is the perfect social network for longer-form videos. YouTube’s average audience is slightly older than TikTok’s average users. YouTube videos are also easy to share across many social platforms.

LinkedIn

LinkedIn is a great social platform for B2B (business-to-business) companies. You can still create fun content on LinkedIn, but it needs to be somewhat professional.

Twitter

Use Twitter for quick company-related updates — short messages you can write in a few hundred characters.

Don’t have time to create content and monitor analytics? We get it.

Save time and get the social media content you need by contacting Megaphone – Australia’s #1 team of award-winning social marketers. We’re also offering a FREE social media evaluation session.

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