Deja Marc
Specialising in premium fingerprint-engraved jewellery, Deja Marc
approached Megaphone in 2020 hoping to grow from a side-hustle to a full-scale operation. Specifically, founder Rosie wanted to level-up the brand’s marketing to attract more new customers. Rosie recognised the value of Megaphone’s full-service suite — having all channels (not just paid ads) managed under one roof would allow for a streamlined partnership and holistic and strategic growth.
183
%
Increase in Total Revenue
$
237K
In Black Friday Sales (2022)
188
%
Increase in Total Orders
91
%
Increase in Recurring Customer Rate
Introduction
Meet the Business
Megaphone identified the opportunity of unused marketing platforms like Meta and Google – and the investment has paid serious dividends ever since.
Fast forward to 2022 and Deja Marc now achieves their first-year revenue target every single month. The brand is on track for a record breaking year for both platform ROI (Meta and Google) and total revenue.
Results That Matter
An Extension of the Team
”Megaphone is part of the family. An extension of our team and valued business partner. Direct in style, tenacious in attitude and respectful in behaviour. We continue to challenge each other to push boundaries and achieve unbelievable results.
My side hustle became a full time job and Megaphone has been there since day 1. We saw the results instantly. The first month of working with Megaphone we more than doubled our monthly revenue (168%). Two years later, I’m thrilled to say we now achieve our entire first-year revenue every single month.
Method
Step one was laying the foundations. The Megaphone team dedicated time to gaining a thorough understanding of the brand, products, industry and competitors.
01
This consisted of a data deep-dive, analysing the demographics and behaviours of their top (highest converting) customers. It provided insight to which kinds of people would be seeking a Deja Marc necklace, and which marketing angles resonated best. In other words: who was actually buying, and why?
02
The niche product bears an emotional factor (human connection), so the Megaphone creative team leant into the emotive benefits, selling story and meaning to complement the premium product. This focus helped customers develop long-term connection and brand loyalty.
03
From that point, angles were – and still are – continuously split-tested. Angles, copy and creatives that prove successful are constantly iterated, and data analysis is conducted daily. This ensures optimal budgeting and targeting which has resulted in month-on-month growth across Deja Marc’s paid media channels.
Results
The numbers don’t lie
On the Right Track
In 2020, before partnering with Megaphone, Deja Marc’s annual revenue was $230,000.
Less than two years into Megaphone’s growth plan, Deja Marc is making close to that figure every single month. The brand is on track for total 2022 revenue of $2+ million.
Scaling Ad Spend
Between June 2021 and June 2022, the Megaphone’s data and creative experts have scaled ad spend by 191% while maintaining an incredible Marketing Efficiency Ratio (MER) of 11x.
Black Friday Strategy
Some but not all of this success can be pinned down to the tailored Black Friday strategy, which has resulted in a massive sales uptick. Megaphone triggered $96,000 in sales and an 8x Google ROAS in 2020’s BFCM period. 12 months later, the number climbed even higher to a whopping $237,000 over the holiday weekend (at a 12x Google ROAS).
That spells a 146% revenue increase from one Black Friday to the next, with a conversion value increase of 1,256%
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