Meet Megaphone: Australia’s #1-Rated Google Ads Agency

Our clients on their amazing results

Making the switch to a marketing agency is a big decision! So why is working with Megaphone the best decision for your business? Hear from some of our amazing clients on their experience with Megaphone and the results we’ve been able to achieve!

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Google Ads Agency 40

Google Ads Melbourne

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Google Ads Brisbane

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Google Ads Sydney

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FAQs

How do I choose the best Google Ads agency?

Any agency you hire should be Google Ads Certified. Certification means a company has been recognised as an expert in Google Ads. If an agency is really good, they’ll also be a certified Google Premier Partner. This means they’ve demonstrated their expertise in digital marketing services by delivering client and company growth in the field.

Client revenue is another strong indicator that the marketing agency is a good choice. For example, Megaphone drives $100,000,000 of revenue each month. This is a high figure, and a strong indicator that we are extremely qualified to run Google ads for our clients.

What is a Google Ads agency?

A Google Ads agency is a company that manages your Google Ads for you. They’ll usually make decisions about targeting, bidding, creative, and strategy on your behalf. Their ads will cost relatively little and convert well.

A good Google Ad agency will analyse data, create custom content, and perform ROI modelling. They will then apply the results of their findings to drive ad traffic, generate high-quality traffic and increase sales.

Which Google Ads agency is best?

Look for an agency that’s a Top 3% Google Premier Partner with a proven track record of generating sales and leads — and ultimately, revenue —for clients. We strongly recommend partnering with an agency to handle your Google ads. This way, you can focus on your business model so you can focus on running the core aspects of your business – and spending more time doing what you love.

Advertising agencies that do not have an online presence should be avoided. If their website is a mess,lacks easy navigation, and doesn’t provide well structured information, this calls into doubt their ability to perform well as an advertising agency.

What is the biggest ad agency?

With more than 350+ current clients, Megaphone is one of the biggest ad agencies in Australia. With a proven track record and stellar client results, Megaphone has tripled in size since 2020 and is still growing at a rapid pace.

What are the 3 principles of Google ads?

The 3 main principles all Google Ads are based on are relevance, control, and results.

Relevance is when your ads are relevant to Google users looking for something. For example, let’s say someone is looking for a plumber in Sydney. If you show them an ad for your plumbing services in Sydney, you’ll get a high optimisation score. Keywords and targeting play a massive role in relevance, so Google gives you features to increase it.

Control refers to your ability to control your campaign. This includes bidding, setting monthly or daily budgets, creative, start and end dates, etc. Whether you’re using Google Ad Manager or a third party tool, Google makes it easy to control your campaigns.

Results are the third principle in Google Ads. Google uses smart technology to help you create ad campaigns that drive results. Optimisation scoring is one example; as a rule, ads with high optimisation scores perform better.

How do I create an ad?

To start, you need to imagine what your potential clients are searching for. Identify the need, then the matching keyword. This will define your ad campaign.

Once you’re done, it’s time to choose bidding and targeting options. Define your target audience using Google Ad Manager, decide how much you’re going to spend each day, etc. Keep playing with Google’s ad settings until you feel they work for you.

Then make sure the messaging in your ad matches your landing page. You want users to feel the landing page matches whatever creative they saw before clicking. This increases conversions and reduces the cost of your ads (due to high optimisation scores).

Once you’re done with the above, just start running your ad. Consistently check to see how it’s performing, then refine it over time to see the sales or leads keep rolling in

What type of Google Ad is most common?

Display ads are by far the most commonly used ad form on Google. With quality creative, targeting, and bidding, this ad type can be immensely profitable for your business. Display ads are also eye-catching with their highly visual formats, which makes them good for brand recognition.

Other ad types, like Search ads and Shopping ads, are still profitable and certainly worth implementing into your brand strategy however, they are slightly less popular overall.

What are the 2 most popular ad sizes?

The top-performing display ad sizes on Google are the medium or Inline rectangle with the dimensions of 300×250 and the large rectangle with the dimensions 336×280.

The medium rectangle is the top performing google ad size. It is also referred to as an inline rectangle and “MPU” which means mid-page unit as these are usually found in the middle of pages to break up text. Often, they’re videos because they are best at grabbing your audience’s attention.

What happens if I don’t pay Google Ads?

Your account will be suspended if you don’t pay Google Ads on time. In addition, both your contact information and credit card will be flagged. This means that Google will stop you from accessing any paid services or adding new Ads accounts until you pay them.

What should a display ad include?

Display Ads should include images – still or moving – as well as text, and URLs that link to a page with an offer.

What makes Display Ads successful?

Identifying your target audience and understanding their behaviour is key. Identify your ideal client persona, then create ads that your audience engages with. You also want to create an effective landing page with an effective Call To Action (CTA) and an easy-to-complete form or sales portal. Otherwise, your Display Ads won’t help your bottom line — even if they’re otherwise strong.