From music videos and dancing to tutorials and lifestyle vlogs – there’s nothing you can’t find on Australia’s TikTok scene. Over 7.4 million adult Australians tune into the platform daily, and many brands use the platform in their SMM strategy.
Most Australian TikTok viewers – 64.8% – are young (13-24 years old). Nearly two thirds of all users – 62% – are female (source: Statista). This means that female-focused topics like motherhood, pregnancy, and makeup make up a large share of all Australian TikTok content.
In the list below, we’ll focus on specific creators – as well as why their content works. Use their accounts for entertainment, to inspire your own TikTok content and strategy, and to understand your audience better.
1. @thexhan Hannah Balaney, 18M followers
- Known as the girl that’s always dancing
- Follow for music, dance, challenge, choreography, chill
- Most viral TikTok: 55.5M views
21-year-old Hannah Balanay is Australia’s most popular TikToker. A video of her dancing to Dua Lipa’s “Don’t Start Now” got 55.5M views, winning her a Fortnite emote – and the hearts of millions of TikTokers worldwide.
Hannah was born in the Philippines but is now based on Christmas Island in Australia. She joined TikTok in 2016 and has been entertaining viewers with her dancing ever since.
Hannah’s part of a K-pop dance cover group called “Diversity”; together with the group, she was featured in BTS’s IDOL music video (featuring Nikki Minaj). Her account is full of hot dance challenges you can participate in to get views and followers.
2. @sarahmagusara Sarah Magusara, 17.8M followers
Sarah is 21 years old, born and raised in Queensland, Australia. She started her journey on Musical.ly in 2014, long before the platform became known as TikTok. She recorded dance videos while working at KFT and Hog’s Breath Cafe before becoming a popular TikToker.
Today Sarah makes content about parenting, pregnancy and life in Australia. She manages to dance at all times, even when she’s in her 3rd trimester. Although Sarah was ranked as the most influential creator by the OZ, she’s very modest.
Sarah is a good example of two things. First, how brands work with TikTok creators to market their products. She has a lot of sponsored content you can use for inspiration when partnering with influencers.
Second, she’s an example of how you can start in a narrow niche – dancing – and expand into other niches. A good lesson if you’re building a brand on TikTok.
3. @caleb.finn Caleb Finn, 15.7M followers
- Known as the EMO guy.
- Follow for gaming, horror, comedy, lipsync, family, kids
- Most viral TikTok: 43.5M views
Caleb Finn joined TikTok in 2018 and is ranked the 2nd most powerful influencer in Australia by the OZ. Some of his viral videos have received over 40M views.
Caleb is an ex-primary school teacher. He’s young, but his experience proves adults can succeed on TikTok by making content with young people in mind. He’s very popular among Australian kids and has collaborated with famous influencers like Joana Crauswell.
Today Caleb makes fun content about his family, his wife and son. Before the birth of his son, you could see lots of pregnancy content on his account. Now he’s taking a turn towards parenting and fatherhood.
Caleb Finn is a textbook example of a lifestyle TikToker who’s more about his fans than monetisation. He has fewer sponsorships than people like Hannah Balanay, but he also has incredible traction with his fanbase because of how earnest he appears.
4. @mochapm Mocha, 14M followers
- Known as the most famous fluffy Pomeranian
- Follow for cute dog content
- Most viral TikTok: 89.2M views
Mocha was born on March 25, 2013 in Australia. She joined instagram in 2016 and is now one of the world’s most popular TikTokers.
Mocha’s account proves you don’t need to be in front of the camera to succeed on TikTok. You can create a brand around a mascot, a pet, or something else. This is exciting news if you don’t like being in front of the camera.
Mocha’s account is also testament to the power of cute content on TikTok. The short video format lends itself to videos that make people go “awww” – and the platform’s young viewership enjoys cute pets, babies, heartwarming moments, etc.
5. @rybkatwinsofficial Sam and Teagan Rybka, 13.9M followers
- Known as the twins that do gymnastics and lip-sync
- Follow for gymnastics, lip-syncing, daily content, acrobatic skills, twins
- Most viral TikTok: 77.2M views
Sam and Teagan Rybka started out with a Youtube channel in 2012. They then reached the semi-finals of Australia’s Got Talent before moving to other social media channels. Today, their account is one of the most popular ones on TikTok; 13.9 million subscribers.
The twins have expanded into brand collaborations, sponsorships, and even publishing; their book, Twinning It, is popular with young Australians. On TikTok, they dance while also covering lifestyle, travel, beauty and fashion.
The Rybkas make strong aspirational content for young people. Viewers tune in to see dance moves and gymnastics with great views – as well as lifestyle content. If you want to “get” younger audiences, definitely tune in.
6. @howridiculous Brett Stanford, Scott Gauson, and Derek Herron, 14.4M followers
- Known as the 3 guys inventing funny sports challenges
- Follow for funny, sports, challenges
- Most viral TikTok: 382.6M views
This account is run by 3 Australian guys with a great sense of humor. Brett Stanford, Scott Gauson, and Derek Herron met at church as kids. Since then they’ve played sports together and filmed trick-shot videos in their backyards for fun.
Their TikTok account has expanded from fun dance moves to original challenges and comic videos. It’s a good place to find trending hashtags and challenges that can help increase engagement for your own account(s).
The guys’ account is a strong case study of how wholesome, feel-good content is big on TikTok. Their church background and role as compassion ambassadors that help children out poverty really resonates with Australians.
7. @junpei.zaki Junpei Zaki, 13.3M followers
- Known as comedy sketch entertainment starring a Micky Mouse plush toy
- Follow for skit, funny, playful content
- Most viral TikTok: 50M views
Junpei Zaki is a 25-year-old Japanese TikToker. He’s lived in Australia for most of his life, first becoming popular as a mini-game player. He now has over 288.9M likes on TikTok and is ranked 9th on “The Influence Index.”
Junpei is a good example of a content creator collaborating with many first-class brands like Canon, Colgate, JBL and Universal Music Group to market their products. His collaborations are a good source of inspiration for your own content.
Junpei’s account is full of playful and amusing content edited masterfully. His video responses to some of the comments he sees under his posts resonate with his followers. They’re a good example of interacting with your audience to grow engagement.
8. @kristenhandby123 Kristen Hanby, 12.9M followers
- Known as the guy who pranks his family
- Follow for family jokes, pranks, humour
- Most viral TikTok: 98.4M views
Kristen Hanby is one of the most popular influencers in Australia on Youtube and TikTok. He’s especially popular with the young people on TikTok. He also has a show called “The Hanby Show”, where he shows some of the craziest pranks he’s ever performed on his family.
Instead of focusing on dance moves and challenges, Kristen focuses on pranks and funny videos. Users like his content because it’s spontaneous and against the grain.
While brands are less likely to create the same kind of content – and Kristen does get fewer sponsorships as a result – it’s good to watch if you want to understand young TikTok viewers.
Popular TikTok business accounts
The accounts above are a good example of personal TikTok accounts. Some represent personal brands, but all are focused on one person (or animal).
But what if you’re a business (or business owner) who’s looking for TikTok content inspiration?
Then you’ll want to check out the following 2 accounts to see how TikTok can be a powerful marketing tool for you!
9. @goldelucks Goldelucks, 785.3K followers
- Known as the most innovative company for edible gifts
- Follow for unique gift ideas
- Most viral TikTok: 13.1M views
Goldelucks is one of the most innovative donut brands in Melbourne. They decided to make a TikTok account to win the hearts of Australians on social media. This proves that you don’t need to be a person to run an account. You can use it to raise your brand awareness and popularity!
Goldelucks creates content that includes videos of their edible boxes and the process of baking and decorating their donuts. The brand was able to gain 785.3K followers and millions of views after a series of viral videos.
Goldelucks is among many businesses that has gained customers using social media like TikTok and this number is growing quickly.
10. @misscustoms Miss Customs, 303.2K followers
- Known as the girl who sells custom-designed sneakers
- Follow for sneakers, fashion
- Most viral TikTok: 12.8M views
Miss Customs has 300K followers and over 7M likes on TikTok. She uses the platform to sell her custom-made sneakers and other items of fashion. She was able to go viral several times because of her artistic approach to creating content.
Miss Customs creates her sneakers live in her videos, making her content original. She’s a great example of how TikTok isn’t just about dancing, but it’s also an effective way to promote your product and raise its popularity. She’s been very successful in getting her audience to fall in love with her custom-made sneakers.
Use TikTok to Build Your Brand
TikTok is the world’s biggest social platform right now. It’s the perfect way to reach out to a massive and diverse audience, building brand awareness and popularity. When used right, it can be a key part of your social media marketing strategy.
At our sister company, TrendFM, we help turn TikTok into a powerful marketing channel for your brand. We do it without paid TikTok ads, which can be expensive – and create results that drive revenue and scale.
To see how we can help you win on TikTok, schedule a free appointment (worth $1,200) today.