ABC to VCE
Helping shape the minds of tomorrow, ABC to VCE is a Melbourne-based prep-to-VCE tutoring school that stresses the fundamental role of social interaction in the development of learning – based on undisputed research and theories from Vygotsky dating back to the 1930s.
100
%
Increase in business efficiency
$
100K
In new “cold†leads ready to pounce on
120
%
Boost in leads in 60 days
60
+
Leads in one month
Introduction
Meet the Business
The model works like this: across three Melbourne locations, ‘mini’ groups of up to 5 students explore different topics with their qualified tutor, ranging from NAPLAN tests to VCE subjects and everything in between.
They partnered with Megaphone in December 2022, looking to improve their entire marketing and sales strategy — from awareness all the way through to the post-purchase experience. In other words; a full-scale marketing injection was needed.
Simultaneously, they wanted to bring the acquisition costs down to $38 for each new student, which would help allocate more money into other areas of the business (like hiring more amazing tutors).
ABC to VCE knew that they wanted to work with an agency. But they didn’t match with most agencies who promised to deliver leads and then call it quits — they wanted a long-term partner who could help them find, convert and retain customers. That’s why they came to Megaphone.
Results That Matter
The Value of Leads
”This is a game changer for us! There are so many valuable leads and it's just amazing to track these so easily. It's night and day compared to what we had before Megaphone came aboard.We now know that if we do take time away from the business for a holiday, for a break, for anything, that Megaphone's always going to be there just to just to make sure that the business runs smoothly.
The Seven Keys to Success
After identifying the key opportunities for improvement, we considered various strategies to enhance the customer journey beyond what the competitor offered. In other words, we made innovation a non-negotiable.
Of all the positive improvements, seven in particular made the biggest difference in terms of getting and converting leads.
01
A “How-to-Book†Landing Page
We implemented a dedicated landing page that simplified the booking platform, making it easier for prospects to navigate and understand the process.
02
A “Timetable and Pricing†Landing Page
We created a landing page displaying real-time timetable and pricing options for three different tutoring locations. This allowed prospects to view and choose suitable options conveniently.
03
An SMS Notification Sequence (with Calendly booking)
Some leads required extra trust and guidance. So, to nurture these people, we developed an SMS notification sequence. After submitting an enquiry form, leads received a text message thanking them and encouraging a one-on-one Calendly chat with the ABC team (with an easy-to-use link inside the message).
04
A Conversion-Optimised Landing Page
A dedicated landing page was designed to provide comprehensive information, enabling prospects to directly enroll or schedule a call with one of their tutors.
05
Location-Specific Email Flows
The Megaphone service team created multiple 3-step email journeys – each tailored to a different tutoring location. These email flows aimed to encourage no-contact purchases while also effortlessly walking leads through the enrollment process (using education to minimise the barrier to entry).
06
A Post-Purchase FAQ Email Flow
To provide more clarity with prospects, as well as save time for staff, an email flow was created that focused on answering the most common questions. Besides relieving staff from repetitive inquiries (which drained valuable resources), it also provided comprehensive information about things like invoicing, drop-off times and the ABC app.
07
HubSpot Deal Stage/Pipeline Interface
A huge opportunity lurked, but we needed accurate, trackable data in order to seize it. Until now, ABC was managing leads through an unsorted email inbox – it was messy and prone to slip-ups.
Results
The Incredible Results
Increased Leads
In April of 2023, ABC to VCE had its first month exceeding 60 leads – a huge achievement considering the age-old processes that were in place 6 months ago. In May, after the processes had been given a chance to spin their wheels, ABC to VCE received a whopping 118 monthly leads. And, to show it was no fluke, they landed a record-breaking 128 leads in June, keeping the momentum going.
HubSpot Integration
Thanks to the hyper detailed HubSpot categories, Jo can now accurately track exactly how much revenue is in each stage of her funnel (whereas before they were operating blind). Within three months of marketing with Megaphone, there’s now close to $100k in cold leads ready to target too – a huge revenue injection for a business primed to grow.
Expanding Service Offerings
Moving forward, now that the systems are in place, ABC to VCE plans to expand its services to be able to educate more kids and teens across the country. With a solid foundation built, the team is excited to expand to new heights in 2024 and beyond.
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The businesses in these case studies all started with the same thing: a conversation. They had growth targets they hadn’t hit, channels that weren’t talking to each other, or campaigns that spent without compounding. We helped them fix it, and we can do the same for you. If you’re ready to build something worth writing about, let’s get to work.
