Pay.com.au
A Melbourne-based B2B payments platform that has quickly emerged as the new frontier for businesses seeking to streamline their payment processes while earning valuable rewards along the way.
1B
+
1 Billion+ Flexible Rewards Points
40
+
Grown from start-up to 40+ team
10
x
Lead Increase
B2B
B2B Outreach Overhaul
Introduction
Meet The Client: pay.com.au
pay.com.au provides businesses with an easy-to-use platform that simplifies payment processing, allows for the accumulation of rewards points, and offers a concierge service to redeem those points.
Traditionally, reward collection is restricted by many things (eg. suppliers not accepting credit cards or points caps on certain expenses) — but with pay.com.au, business owners can earn points on ATO bills, payroll, superannuation, rent, contractors and plenty more.
Unlike some of its competitors, pay.com.au goes the extra mile by enabling clients to earn rewards multiple times on the same payment, making it an attractive option for businesses looking to maximise their benefits while optimising their cash flow.
Results That Matter
Turning Business Payments Into Tantalising Rewards
”One of the things that I love the most about working with Megaphone is that they've really got their finger on the pulse of all the new things that are happening in the market space. Megaphone has come to us and really help steer us in the right direction.
Fabian AndreouMarketing Specialist at pay.com.au
3 Specific Steps; 1 Billion+ Flexible Rewards Points For Clients
As a multi-channel marketing approach, there were several key steps that contributed to pay.com.au’s remarkable achievements. But at the end of the day, three in particular made a huge difference.
01
Tailoring, and improving upon promotional offers
pay.com.au researched and improved upon offers to remain the number 1 choice in the market.
02
Technical setup and tracking
The team meticulously set up backend processes to accurately track self sign-ups and optimise performance.
03
Iterative testing and refinement
Constant iterations and refinements were made to improve ad performance and maintain freshness.
Results
The Power Of A Partnership
Expanding the Team
Before Megaphone came aboard, pay.com.au was relatively small with a limited client base. However, after joining forces with Megaphone, the company experienced significant growth, expanding to a team of over 40 employees, and processing substantially higher volumes of transactions. Leaning on each other’s strengths, the two companies have been able to develop a great customer experience while achieving impressive ROI on advertising campaigns.
A Variety of Solutions
pay.com.au has been able to harness the power of B2B outreach, LinkedIn, PPC ads (Google and Bing), Facebook, and TikTok (via TrendFM), to name a few.
It tips the hat to the willingness of pay.com.au to innovate and explore diverse avenues for growth, and shows off Megaphone’s wide variety of expertise.
Targeted Ads
Competitor ad competition was overcome by producing more diverse (and more creative) ads than all of the competitors, which targeted the high-quality leads — this way, even if prices remained high, by landing the right clients (rather than any clients), the lifetime customer value would skew heavily into the green.
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