Learning Through Doing
How a Queensland dad revolutionised maths education with “Learning Through Doingâ€
$
400
Recurring Revenue Predicted
7
x
ROAS on Meta
$
570K
Revenue Increase
$
2M
Projected Revenue
Introduction
Meet Guy — Educator Turned Entrepreneur
Guy Constable isn’t your typical maths teacher. As the founder of Learning Through Doing (LTD), he’s made it his mission to revolutionise how maths is taught in classrooms.
LTD creates hands-on resources that help teachers bring maths to life, making it engaging and accessible for students. That’s one half of the equation. The other is Guy’s second venture, The Mathematics Guy (TMG), a tutoring business that focuses on practical, fun, screen-free learning.
Together, the two brands create a comprehensive maths education ecosystem that is nurturing the minds of tomorrow’s leaders and innovators.
Results That Matter
From Classroom Teacher to Education Empire
”Originally, we were primarily a service business, but we saw a need for products that support hands-on learning. Many of our products are new to the market, and that's really exciting because teachers are getting to work with high-impact visual models that engage kids in learning mathematics.
Guy Constable
Spotlighting the incredible 'Term 4 Free' Campaign
One of LTD’s most successful initiatives was the ‘Term 4 Free’ campaign, which offered schools a chance to trial LTD’s resources in the final term of the year. The idea was to give teachers a no-risk opportunity to experience the benefits of hands-on maths teaching, right when they needed it most.
With the Megaphone team working hard behind the scenes (led by Andy, Rhani and Ellie), the campaign brought in over 1,000 school leads and onboarded more than 150 schools in 2024 alone. The flow-on effect can’t be understated—this strategic approach allowed LTD to build lasting relationships with schools and keep them engaged year-round.
01
Tailored campaign planning
Megaphone didn’t just focus on one-off promotions. They built a year-round strategy that kept LTD front-of-mind for teachers, especially during key decision-making times.
02
Creative content that stood out
Megaphone’s team crafted engaging ads, skits, and educational videos that captured the essence of LTD’s hands-on approach. And Guy absolutely loved it. These creatives helped bridge the gap between traditional teaching and the dynamic, practical approach LTD promotes.
03
Data-Driven Targeting
The Megaphone experts dug deep into LTD’s data, using insights to fine-tune audience targeting and maximise engagement. By leveraging look-alike audiences and consistently refreshing ad creatives, viewer fatigue was avoided and momentum stayed strong.
Results
Since teaming up with Megaphone, LTD has seen phenomenal growth.
Driving Up Sales
“After one year, our revenue jumped from $780,000 to $1.35 million, and this year, we’re on track to generate over $2 million,†says Guy.
Working with Megaphone has not only driven sales but also freed up Guy’s time to focus on what he loves—creating impactful learning experiences.
Reshaping Education
“Before Megaphone, I was coming up with the marketing strategies and the copy myself. Now, they take care of all those little things, which means I can zero in on the stuff that I’m passionate about.â€
The impact of LTD isn’t just financial. It’s reshaping how maths is taught in classrooms, giving teachers the tools they need to deliver lessons that students actually enjoy.
Increased Revenue
“We spent $7,000 on promoting it and turned over $85,000 that year from that campaign. And that’s not just a one-off. We’re looking at recurring revenue of over $400,000 in the next five years from the schools that continue to use our content.â€
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