VCM Performance
VCM Performance are an automotive retailer selling both car parts and software to improve the performance of motor vehicles. They originally came to Megaphone to reach potential customers who haven’t yet heard about the offering, introduce themselves and hopefully grow their online sales. For them, Megaphone was responsible for predominantly generating exposure and sales were secondary.
105
%
Increase in sales
1
M
In sales attributed to our ads
14
x
Return on ad spend
Our Method
Generating Sales
In running Facebook and Google campaigns the focus initially was to find the messaging and creative that would resonate most with our target market. The expectation was that the softwares and parts they offered would take potential customers a while to convert on given the price-point.
Despite this, the focus of the campaign quickly switched to generating sales as we built at funnels for individual products, product categories and collections.
Upon shifting to a sale focused we were able to effectively generate sales at each stage of the funnel.
Results That Matter
The Megaphone Method
”Through intelligent segmentation of audiences, along with a focus on pushing the most profitable products, we were able to massively scale VCM's online sales. We are now able to target those who have already purchased to come back and purchase supplementary or supportive parts, making the lifetime value of the customer that much more significant.
Results
The numbers don't lie
Audience Targeting
Through intelligent segmentation of audiences, along with a focus on pushing the most profitable products we were able to massively scale VCM’s online sales. We are now able to target those who have already purchased to come back and purchase supplementary or supportive parts, making the lifetime value of the customer that much more significant.
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Become Our Next Success Story
The businesses in these case studies all started with the same thing: a conversation. They had growth targets they hadn’t hit, channels that weren’t talking to each other, or campaigns that spent without compounding. We helped them fix it, and we can do the same for you. If you’re ready to build something worth writing about, let’s get to work.
