Retro Print Merchants
Melbourne owned and operated, Retro Print Merchants offer a wide variety of vintage-inspired wall prints, tea towels and greeting cards. They partnered with Megaphone Marketing in 2019 to grow brand awareness, establish themselves in the digital space and achieve exponential sales growth.
271
K
Spent $30,208 and made $271,750
8.99
x
ROAS with a $16.19 CPA
245
%
Increase in sales
224
%
Increase in traffic
Our Method
Increasing Their Online Footprint
Megaphone’s Google specialists created and implemented a fresh paid search strategy to grow brand awareness and strengthen Retro Print Merchants’ online footprint. After conducting a website audit and extensive market research, the team executed a shopping campaign to ensure the brand reached and remained top of mind for customers engaged in the art space.
Additionally, Megaphone identified high converting product categories and keywords to build search campaigns around, leveraging these insights to provide recommendations for organic and on-page content.
To complement search and shopping campaigns, a Google brand terms campaign was executed to achieve immediate results by ensuring the business captured all relevant traffic related to ‘retro prints’.
Results That Matter
The Megaphone Method
”Megaphone has been instrumental in allowing us to rely solely on online sales for revenue and we're excited about the years ahead.
Results
The numbers don't lie
Launching an Online Brand
Prior to working with Megaphone, Retro Print Merchants relied heavily on their bricks and mortar storefront as their primary source of revenue and a means to get their brand in front of customers.
245% Increase in Total Sales
Through a tailored Google ads strategy, Retro Print Merchants achieved a 245% increase in total sales and a 224% increase in traffic, granting them the opportunity to shift their focus entirely toward digital and diversify their revenue stream.
Understanding Customers
Additionally, Retro Print Merchants gained deeper insight into their customer’s interests and buying triggers, ultimately informing the direction of the product range and generating stronger, scalable results.
Related Work
Boba Barista
Boba Barista
Core Foundations Training
Core Foundations Training
Droneit
Droneit
Makedo
Makedo
Goalrilla
Goalrilla
Deja Marc
Deja Marc
Contact Us
Become Our Next Success Story
The businesses in these case studies all started with the same thing: a conversation. They had growth targets they hadn’t hit, channels that weren’t talking to each other, or campaigns that spent without compounding. We helped them fix it, and we can do the same for you. If you’re ready to build something worth writing about, let’s get to work.
